The American Academy of Advertising (AAA) is an
organization of advertising scholars and professionals with an interest in advertising and advertising
education. The Academy fosters research that is relevant to the field and provides a forum for the exchange
of ideas among its academic and professional members. Through the Journal of Advertising,
the Journal of Current Issues and Research in Advertising, the Journal of Interactive Advertising and the annual
conference Proceedings, the Academy disseminates research findings and scholarly contributions
to advertising education and the profession.
If you are an advertising professional or an academic or student in
advertising, journalism, business, mass communication, or a related field, the Academy invites your
membership. Members of the Academy enjoy many benefits from their membership. Some of these are described in
What's new on the AAA
The March version of the AAA newsletter is now available
Instructions for publishing
Abstracts, Full Papers, Special Sessions, and Pre-Conference Sessions in the Conference
Proceedings are available here.
AAA Global/Intercultural Conference will be held
at the University of Hawaii in Honolulu, Oahu from May 31 - June 2,
A draft of the Global Conference program is
now available. Click here.
To register for the AAA
Global/Intercultural Conference, please click here.
A Letter about the AAA Global/Intercultural
Conference, including a link to make hotel reservations, is available here.
Call for papers for the new journal
Case Studies in Strategic Communication. Read more
your AAA membership for 2013! Click here to do
If you have technical issues with
PayPal, click here.
Help AAA grow and become a member!