AAA's 2010 Annual
Conference
March
18-21, 2010
Minneapolis Marriott City Center
Hotel
30 South 7th
Street,
Minneapolis, MN 55402
Map &
directions
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The 2010 Annual Conference
will be held March 18-21 in Minneapolis,
Minnesota: In
the Land of 10,000 Lakes, the larger “twin” of
the Twin Cities, headquarters of Target, Best
Buy, 3M and General Mills, home of the NFL
Vikings (football), the Twins (baseball), NBA
Timber-Wolves (basketball), and the NHL Wild
(hockey), seat of the University of Minnesota,
enough theaters and museums to keep one busy
for months, and in the neighborhood of the Mall
of America and the Fitzgerald Theater (Garrison
Keillor’s “A Prairie Home Companion”), famous
for its senatorial and gubernatorial elections,
and so much more! And now a new attraction …
site of the 2010 Annual Conference of the
American Academy of
Advertising!
Quick
view
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Conference program (PDF)
Preconference
readings: Advertising Age readings that
challenge
advertising theory and
research.
“The
Chaos Scenario,” Bob Garfield, April
2005 (here)
Future
of digital marketing, Ken Mallon & Duncan
Southgate, December
2009(here)
Teens and digital advertising, Hoag Levins, October
2009 (here)
Brandbuilding in the new media environment, Natalie
Zmuda, January 2010 (here)
Global marketing changes in the digital world,
February 2010 (here)
Measuring IMC impact, Bob Liodice, June 2008
(here)
Social media and the role of advertising agencies, Marc
Brownstein, July 2009 (here)
Why digital ads don’t seem to work, Phillip Sawyer,
Janaury 2010 (here)
Behavioral targeting and privacy concerns, Ira
Teinowitz, February
2009 (here)
How often do you repeat TV commercials?, Brian
Steinberg, December 2008 (here)
Letter from
Dr. Robert King, Director of
Conference Services,
(PDF)
| (DOC).
Make your online reservation at
Minneapolis Marriott City Center Hotel here.
Why
it is critically important for you to use
accommodations at our conference hotel (PDF) | (DOC)
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