Robert King

Dr. Robert L. King is Professor Emeritus of Marketing and Director Emeritus of International Business Studies in the E. Claiborne Robins School of Business at the University of Richmond in Richmond, Virginia. Previously, he was a holder of the Robert A. Jolley Endowed Chair in Business Administration and Head of the Department of Business Administration at The Citadel in Charleston, South Carolina. Earlier he served as Professor of Marketing, Head of the Department of Business Administration, and Associate Dean of the Graduate School at Virginia Polytechnic Institute and State University in Blacksburg, Virginia. While on the faculty of the University of South Carolina, he held the Citizens and Southern National Bank Chair in Business Administration.

Dr. King received his Bachelor of Business Administration degree from University of Georgia. He holds Master of Arts and Doctor of Philosophy degrees in Business Administration from Michigan State University. In 1992 he was awarded the degree of Doctor Honoris Causa by the Wroclaw University of Economics (formerly the Oskar Lange Academy of Economics) in Wroclaw, Poland, in recognition of his research of Polish marketing structures and procedures, and for his contributions to Polish-American educational cooperation.

Professor King has been active in a number of professional academic societies, including the American Academy of Advertising, Academy of Marketing Science, American Marketing Association, Academy of International Business, Association for Consumer Research, Decision Sciences Institute, American Association for the Advancement of Slavic Studies, and several regional organizations. Presently, he is the director of conference services for AAA, where he previously served as the executive secretary and the book review editor of its Journal of Advertising. Previously, he has served the Academy of Marketing Science as chairman of the Board of Governors and as vice president and treasurer. He is a past president of the Southern Marketing Association and past vice-president for development of the Decision Sciences Institute, Southeast Region. He has edited the official proceedings of the Academy of Marketing Science, American Marketing Association, AAA, Southern Marketing Association, and the Academy of International Business, Southeast USA Region. He is the author or editor of approximately 90 books, articles, monographs and published papers in the marketing and advertising academic literature. In 2004, he received the Distinguished Service Award of AAA.

Dr. King has made professional and personal visits to approximately 40 countries. He served as a Fulbright lecturer at the Industrial Management Institute in Kabul, Afghanistan, in 1978.  Since 1978, he has made about 20 visits to Poland, including invitations as researcher and lecturer at the Wroclaw University of Economics, Warsaw Technical University, and the University of Lodz. Recently he led the development of  AAA’s Asia-Pacific Conference series, and he has organized academic advertising conferences in Japan, Hong Kong, Korea, the People’s Republic of China, and Australia.