Studies in Strategic Communication
Manuscripts are now being accepted for the first volume of
Case Studies in Strategic Communication, a new online, peer-reviewed journal.
Case Studies in Strategic
Communication (CSSC) is dedicated to the study of strategic communication through the case study form. Case
studies illustrate the strategies, tactics, and execution of communication campaigns through in-depth coverage
of a single situation. CSSC is a peer-reviewed online publication housed at the School of Journalism & Mass
Communication at the University of North Carolina at Chapel Hill.
Case studies have long
been central to the study of strategic communication, but these cases have been scattered across textbooks and
websites, are quickly outdated, are not fully representative of the many facets of strategic communication, and
lack a common format useful for teachers and scholars. Through the ongoing publication of strategic
communication case studies online, CSSC aims to develop a living resource of diverse case materials for
teachers, scholars, and practitioners.
convergence and industry trends demand the integration of several branches of strategic communication in
everyday practice, it is necessary to consider the approach to strategic communication holistically. Thus, CSSC
welcomes case studies dealing with any of the following disciplines: public relations, marketing, advertising,
integrated marketing communication, social media campaigns, crisis communication, special events planning,
development and fundraising, internal or employee communication, investor relations, community relations, media
relations, online community management, publicity, and more.
There is no limit to
topical coverage, and CSSC hopes to develop a resource that touches on as many industries, tactics, geographic
regions, and diverse populations as possible. CSSC seeks case studies concerning all sectors, too: private
companies (large and small), publicly traded corporations, non-profit organizations (large and small), political
campaigns, government agencies (local and national), and educational institutions.
In addition to success
stories, CSSC also seeks case studies that explore failures, shortcomings, missed opportunities, and crises.
Stories of failure are not often told in case study collections, but they sometimes yield the best
CSSC publishes cases in
the tradition of Harvard Business School case studies or the Arthur W. Page Society case competition. The
journal does not publish traditional scholarly research papers. CSSC publishes long case studies (3,000-8,000
words) covering full campaigns or programs, as well as short case studies (1,000-2,500 words) tightly focused on
a single strategy, tactic, research method, or evaluation method used in real strategic communication
Submissions are welcome
from scholars, students, practitioners, and teachers of strategic communication. Submissions are accepted and
published on a rolling basis. Visit www.csscjournal.org
to learn more about the journal. Contact the
editor, Daren Brabham, with any questions: firstname.lastname@example.org.