Draft AAA 2017 Program Sessions
Thursday, March 23  
8:00 am -1:00 pmPre-Conference Registration 
8:30 AMExecutive Committee MeetingCopley
Pre-Conference Sessions (requires separate registration)
8:30 AMCoffee, Introductions
8:30 am to 12:15 pm   
PreCon #1 - Market Research, Consumer Insight, and CreativityAdams A
Chairs: Seounmi Youn and Thomas Vogel, Emerson College
Coffee, Greetings and Introduction
Session 1: The Market Research Industry
Trends in the Market Research Industry
Julie Ruiz, Strategic Account, C Space
Challenges and Opportunities in the Market Research Industry and Skills Students need  to Learn from Research Methods Courses
Luke Hansford, Analyst, MaPS Millward Brown
Session 2:  Research’s Integrative Role in Ceativity and Problem-solving process, and what professionals expect                         
  from graduating students
Ben Jones, Global Creative Director, Google, Unskippable Lab
Ilya Verdrashko, Head and SVP, Consumer research, Hill Holiday 
  Kenneth R. Cabell, Lead researcher, Hill Holiday
Coffee Refills and break during above session
Session 3: Pedagogical directions for Marketing Research Education  
Sun-Young Park, University of Massachusetts Boston
Summary of Session
1:00 pm to 5:30 pm     
PreCon #2 Toward a New Discipline of Computational Advertising Adams B
Chair & Moderator:  Hairong Li, Michigan State University 
1:00 PM
Coffee, Greetings and Introduction
Sponsored by Michigan State University
Session 1.  Conceptualization of Computational Advertising 
Historical Perspective of Computational Advertising 
Martin Block, Northwestern University 
Getting from There to Here 
Don E. Schultz, Northwestern University 
The Role of Data Scientist at Computational Advertising 
Musen Wen, Yahoo 
Beyond Targeting: Teaching Dynamic Ad Creative at Iowa State 
Jay Newell, Iowa State University 
3:30 PM
Coffee Sponsored by Michigan State University
Session 2.  Computational Advertising and Digital Analytics 
The Illinois Story of Social Media Listening and Analytics 
Joseph T.  Yun, University of Illinois Urbana Champaign 
Social Media Analytics: Predictive and Textual Analysis at Texas 
Gary B. Wilcox, University of Texas at Austin 
Social Media Text Mining and Advertising Research 
Jooyoung Kim, University of Georgia 
X-Screen Digital Advertising Measurement And ROI Optimization 
Peking Tan, Xinsight Technology & Miaozhen Systems 
1:00 pm to 5:30 pm     
 
PreCon #3 The AAA/EAA Joint Doctoral Colloquium Adams A
Sponsored by the University of Georgia
Chairs: Sara Rosengren, EAA and Charles R. Taylor, AAA
12:45pm
Coffee Sponsored by Villanova University
1:00 PM
Greetings and Introduction
Session 1: Multi-Methods Research in Advertising 
Jeremy Kees,  
Patrick De Pelsmacker
Kim Sheehan
Martin Eisend
2:15 - 3:30pm
Session 2: Career planning and research networking across boarders 
Edith Smit
Jooyoung Kim
Patrick Vargas
3:30 - 4:00
Coffee Sponsored by Villanova University
4:00 - 5:30
Session 3:  Meet the editors unplugged
Terry Daugherty, JIA
John Ford. JAR
Eric Haley, JCIRA
Shintaro Okazaki, JA
Ray Taylor, IJA
AAA 2017 Conference Begins  
Thursday, March 23    
4-6:30 pm    
Conference Registration Hotel Lobby
6:30 - 7:30 pm    
Opening Reception Pre-Assembly and Westminster 
  Sponsored by Michign State University & the University of Georgia
Friday, March 24    
7:30 AM    
First -Timers' & Mentors' Breakfast Belvidere, Salon B
Sponsored by the University of Florida
8:30 - 5:00pm    
Exhibits Pre-Assembly
Registration   Copley
Publications Committee Meeting  
  For Committee Members Only  
8:30 - 10 am    
1.1:  OUT-OF-HOME ADVERTISING Adams A
Advertising to the Masses: The Effects of Crowding on the Attention to Place-based Advertising
Rick T. Wilson, Texas State University
Taewon Suh, Texas State University
Won-Seop Shim, Dovetorabbit
Hyeong-In Gim, Dovetorabbit
Brand Implications for Where Outdoor Advertising is Placed: A Replication and Extension in Iran
Mirahmad  amirshahi, Alzahra University
Samira  Jafari, Alzahra University
Rick T. Wilson, Texas State University
Outdoor Advertising and Visual Search
Brittany Duff, University of Illinois at Urbana-Champaign
Zongyuan Wang, University of Illinois at Urbana-Champaign
Demystify Novelty Effects:  An Analysis of Consumer Responses to Augmented Reality Out-of-home Advertising
Yang Feng, San Diego State University
Quan Xie, Bradley University
Moderator:  Chang-Dae Ham, University of Illinois at Urbana-Champaign
1.2:  MESSAGE APPEALS Adams B
Saving Behavior Messaging in the United States: Gain-Loss Framing, Self-Family Orientations, and Individual Differences in Collectivism
Hye Jin Yoon, Southern Methodist University
Carrie La Ferle, Southern Methodist University
How Does Authentic or Hubristic Pride Induced by Flattery Advertising Shape Consumers' Responses at Different Construal Levels (Feasibility/ Desirability)?
Ji Mi Hong, University of Texas at Austin
Yongwoog Jeon, University of Texas at Austin
Calandra  Lindstadt, University of Texas at Austin
Attribute and Benefit Claims in Food Advertising: A Content Analysis of Major Women's Magazines, 2013-2015 
Jung Min Hahm, University of Georgia
Bartosz  Wojdynski, University of Georgia
Un Chae Chung, University of Georgia
The Joint Impact of Mood and Message Appeal on Elaboration Types and Evaluation: The Moderating Role of Need for Affect
Jing (Taylor) Wen, University of Florida
Moderator:  Leonard Reid, University of Georgia
1.3:  BODY-IMAGE CONTENT AND EFFECTS Jefferson
A Myth of "Thinness Sells" : A Direct Effect Moderation Model of the Model-Viewer Body Gap 
A-Reum Jung, Louisiana State University
Jun Heo, Louisiana State University
Visual Representation of Latina and Asian Women in Beauty Magazine Advertising
Katy Snell, University of Miami
Mixing Sex with Politics: Sexy Stimuli Shift Political Ideology
Eugene Chan, University of Technology Sydney
The Role of Perceived Authenticity of a Model's Image in Social Media Ad Campaign on Body Image, Social Media Engagement
Heather Shoenberger, University of Oregon
Nicole Dahmen, University of Oregon
Moderator:  Sun Joo (Grace) Ahn, University of Georgia
1.4:  Teaching Advertising Design in the Traditional University Setting: Goals, Obstacles and Opportunities 
Chair: Eric Haley, University of Tennessee Washington
Ross Chowels, Michigan State University 
Robyn Blakeman, University of Tennessee
Robyn Goodman, University of Florida
Glenn Griffin, University of Alabama
Henry Brimmer, Michigan State University
Kim Sheehan, University of Oregon
Willie Baronet, Southern Methodist University
10:00  - 10:30 am    
Coffee Break Sponsored by Routledge, Taylor & Francis Pre-Assembly
     
10:00 - 11:00 am    
Journal of Advertising Editors' Meeting  
     
10:30 - Noon    
1.5:  CORPORATE SOCIAL RESPONSIBILITY Adams A
Effect of Value Orientations on Consumer Responses to CSR Advertising across Generations
Yoon-Joo Lee, Washington State University
Eric Haley, University of Tennessee
Enhancing CSR Advertising Effectiveness: The Role of Fit between Regulatory Focus Frame and Construal Levels in the Persuasiveness of CSR Advertising
Xinyu Lu, University of Minnesota, Twin Cities
Social Exclusion and Consumer Boycotting
Xiaoqi Han, Western Connecticut State University
Wanhsiu Sunny Tsai, University of Miami
The Effect of Brand-issue Fit on Corporate Health-promotion Campaigns: A Comparison of Elaborational and Relational Advertising Strategy
Hanyoung Kim, University of Georgia
Jooyoung Kim, University of Georgia
Moderator:  Ilwoo Ju, Saint Louis University
1.6:  CREATIVITY, THE PROFESSION, & THE ACADEMY Adams B
Exploring The Curiosity-Creativity Connection
Kim Sheehan, University of Oregon
The Advertising Industry as a Dynamic Environment: The Historiography of the Israeli Advertising Industry
Osnat Roth-Cohen, Ariel University
Yehiel  Limor, Bar Ilan University
Toward Bridging the Advertising Academician-Practitioner Gap
Nancy Howell Brinson, University of Texas at Austin
Melissa Adams, North Carolina State University
The Economic Value of Launching a Twitter Channel: An Event Study Analysis
Chan Yun Yoo, University of Kentucky
Tae Hyun Baek, University of Kentucky
Moderator:  Robyn Blakeman, University of Tennessee
1.7:  FOOD AND HEALTH ADVERTISING Jefferson
How Health Consciousness Moderates Consumer Reactions to Nutrient-content Claimed Food Advertising Featuring Benefit-Seeking and Risk-Avoidance Appeals 
Hojoon Choi, University of Houston
Leonard  Reid, University of Georgia
Consumer Responses Toward Cosmeceutical Advertising: Roles of Regulatory Fit and Implications for Skin Cancer Prevention
Jhih-Syuan Lin, University of Georgia
Jooyoung Kim, University of Georgia
Juan Meng, University of Georgia
Hanyoung Kim, University of Georgia
How the Use of Health and Nutrition-Related Claims in Magazine Food Advertising Has Changed over Time: A Longitudinal Content Analysis
Jung Min Hahm, University of Georgia
Hojoon Choi, University of Houston
Un Chae Chung, University of Georgia
Content Marketing and E-WOM: The New Prescription for Pharmaceutical Advertisers?
Marjorie Delbaere, University of Saskatchewan
Erin Willis, University of Colorado
Moderator:  Jeong Yeob Han, University of Georgia
1.8:  Why We Need Data: The Importance, the Access and the Barriers to Marketing Data in a Digital World 
Adam Wagler, University of Nebraska-Lincoln Washington
Valerie Jones, University of Nebraska-Lincoln
Jen Grygiel, Syracuse University
Rishad Tobaccowala, Publicis Groupe
Leo Morejon, Sysmos
Noon to 1:30 pm    
Lunch Belvidere & Pre-Function
Keynote Speaker: Rishad Tobaccowala, Strategy and Growth Officer, 
Member of Directoire + at Publicis Groupe
1:30 - 3 pm    
1.9:  MOBILE AND SOCIAL ADVERTISING Adams A
Why Do Consumers Use Branded Mobile Apps? A Structural Equation Model Examining Motivations and Concerns Influencing Consumers' Branded Mobile App Usage
Jihoon (Jay) Kim, University of Georgia
Joe Phua, University of Georgia
Branded App Usability: Conceptualization, Measurement, and Prediction of Consumer Loyalty
Tae Hyun Baek, University of Kentucky
Chan Yun Yoo, University of Kentucky
Weather-Dependent Framings Make Advertising Messages More Effective
Felix Weißmüller, LMU, Munich
Culture vs. Media Usage: The Impact of Psychological Distance on Ad Effectiveness on Social Networking Sites (SNSs)
Yoon Hi  Sung, University of Texas at Austin
Dong Hoo Kim, University of North Carolina at Chapel Hill
Dongwon Choi, University of Georgia
Soyoung Lee, University of Texas at Austin
Moderator:  Jhih-Syuan (Elaine) Lin, University of Georgia
1.10:  CELEBRITY EFFECTS Adams B
Bidirectional Effects of Celebrity Endorsement Advertising
Chunsik Lee, University of North Florida
Hyojin Kim, University of Florida
The “Rich and Famous” of Social Media: Understanding Social Media Celebrities as Brand Endorsers
  Jin-A Choi, University of Texas
  Wei-Na Lee, University of Texas
  Wanhsiu Sunny Tsai, University of Miami
Electronic Cigarette Brand Posts on Instagram:  Influence of Endorser Type, Perceived Source Credibility, and Social Identification on Young Adults' Attitudes towards E-Cigarettes and E-Cigarette Smoking Intentions
Joe Phua, University of Georgia
Jung Min Hahm, University of Georgia
Rumor Transmission in the Twittersphere: Effects of Source Type and Hedging Communication Style
Hyegyu Lee, Handong University
Nora J. Rifon, Michigan State University
Moderator:  Jim Pokrywczynski, Marquette University
1.11:  AGENCY & PRACTICE Jefferson
New Advertising Agency Roles in the Ever Expanding Media Landscape
Kasey Windels, Louisiana State University
Mark Stuhlfaut, University of Kentucky
What Creative Teams Want Account Service to Know About the Creative Process: Voices From the Agency
Robyn Blakeman, University of Tennessee
Maureen Taylor, University of Tennessee
Insights in Account Planning - A Creative Process Overlooked
John Parker, Macquarie University
Scott Koslow, Macquarie University
Lawrence Ang, Macquarie University
Professional Perspectives on the Integration of Advertising and Public Relations: A Qualitative Approach to the Relationship between the Fields
Dustin Supa, Boston University
Tobe Berkovitz, Boston University
Moderator:  Dawn Pysarchik, Michigan State University
1.12:  Big Plans and Small Tweaks: Planning, Executing and Sustaining Academic Assessment of Curricula in Advertising 
Chair: Tom Kelleher, University of Florida Washington
Michael Weigold, University of Florida
Harsha Gangadharbatla, University of Colorado
Jef Richards, Michigan State University
Sela Sar, University of Illinois at Urbana-Champaign
Maureen Taylor, University of Tennessee
3:00 - 3:30 pm
Coffee Break Sponsored by the University of Texas at Austin Pre-Assembly
3:30 - 5 pm    
1.13:  AFFECT & EMOTION Adams A
The Underlying Mechanisms of Sequential Mixed Emotions: Matching Regulatory Focus and Goal-Oriented Processing
Jing (Taylor) Wen, University of Florida
Naa amponsah Dodoo, University of Flordia
Linwan Wu, University of South Carolina
Understanding the Influence of Context-Induced Affect on Effectiveness of Comparative Advertisements
Linwan Wu, University of South Carolina
Jing (Taylor) Wen, University of Florida
Self-threat Magnifies the Choice of Prevention Hope
Tae Rang Choi, University of Texas at Austin
Yongjun Sung, Korea University
Unintended Negative Effects of the Warmth Advertising Appeal on Brand Competence and Perceived Product Quality: A Compensation Effect between Brand Warmth and Competence
Taemin Kim, Fayetteville State University
Jennifer Ball, Temple University
Moderator:  Kacy Kim, Elon
1.14:  CHILDREN & YOUNG ADULTS Adams B
Mom, Can I Read This Star Wars Book? Exploration of How Parents Mediate Preschool Childrens' 'Adverbook' Reading
Regina Ahn, University of Illinois at Urbana-Champaign
How and Why Parents Talk to Children About Television, Internet, and Mobile Advertising
Wonsun Shin, University of Melbourne
Parental Mediation in the Digital Era: Increasing Children's Critical Thinking Toward Pro-Alcohol Messages May Help Decrease Alcohol-Related Behaviors
Marie Louise Radanielina-Hita, HEC Montreal
Ioannis  Kareklas, SUNY Albany
Bruce Pinkleton, Washington State University
The Role of Matching Construal Level and Social Distance in Young Drivers' Changes of Attitude and Behavior toward Texting While Driving
Dong Jae Lim, University of Georgia
Jhih-Syuan Lin, University of Georgia
Un Chae Chung, University of Georgia
Moderator:  Anna McAlister, Michigan State University  
1.15:  BRANDED CONTENT & SOCIAL VIEWING Jefferson
An Application of Brand Personality to Advergames: The Effect of Company Attributes on Advergame Personality
Heejun Lee, Yonsei University
Chang-Hoan Cho, Yonsei University
Mobile Game Users' Evaluations of In-Game Advertising: Role of Multitasking and Persuasion Knowledge
Yoori Hwang, Myongji Unversity
Joonghwa Lee, University of North Dakota
Soojung Kim, University of North Dakota
Se-Hoon Jeong, Korea University
Resurrecting Zombie Brands: Lessons from Analyses of "The Walking Dead" Social TV Conversation
Jameson Hayes, University of South Florida
Geoffrey Graybeal, Texas Tech University
Alon Friedman, University of South Florida
Dialogic Engagement with Product Placement in Virtual Reality Films: Qualitative Insights
Huan Chen, University of Florida
Ye Wang, University of Missouri-Kansas City
Moderator:  Joe Phua, University of Georgia
1.16:  Using Virtual Reality to Tell Brand Stories: The State of the Art and Future Directions
Chair: Karen Whitehill King, University of Georgia Washington
Sun Joo (Grace) Ahn, University of Georgia
Michael Hanus, University of Nebraska-Lincoln
John Rich, Moxie
Clint Beharry, Harmony Institute
Sydney Levin, New York Times
4:00 - 5:00 pm
Journal of Advertising Editorial Review Board Meeting Lincoln
5:00 - 6: 00 pm
AAA Members' Meeting Washington
6:00 - 8:00 pm
President's Reception Sponsored by the University of Illinois Westminster, Pre-Function
dessert table sponsored by the University of Colorado
Saturday, March 25
7:30 - 8:30 am
Past Presidents' Advisory Board Jefferson
Sponsored by the University of Minnesota
8:00 am - 1:00 pm Pre-Assembly
Exhibits
Registration
8:30 - 10 am    
2.1:  VISUAL ELEMENTS & CONSTRUAL Adams A
The Interplay Between Visual Metaphor and Verbal Message in Advertising
Yuhosua Ryoo, University of Texas at Austin
Yongwoog Jeon, University of Texas at Austin
Tae Rang Choi, University of Texas at Austin
The Moderating Role of Consumers' Accessible Self-Construal  on the Impact of Goal Framing 
Seungae Lee, Oakland University
Kate Pounders, University of Texas at Austin
Slow versus Fast: How Speed-Induced Construal Affects the Perception of Advertising Messages
Sukki Yoon, Bryant University
Hyejin Bang, University of Georgia
Dongwon Choi, University of Georgia
Kacy Kim, Elon
Understanding of Time-Restriction: The Role of Construal Level and Countdown Timer
Hyuksoo Kim, Ball State University
Jee Young Chung, University of Arkansas
Michael Lee, Ball State University
Moderator:  Linwan Wu, University of South Carolina
2.2:  SOCIAL MEDIA Adams B
#Hashtag: Attention Seeking and Self-expression in Social Media
Jung Hwa Choi, University of Texas at Austin
Eunji Lee, Korea University 
Tae Rang Choi, University of Texas at Austin
Exploring the Impact of Individuals' Image-Sharing Social Network Sites Uses on their Self-Monitoring Levels and Advertising Effectiveness 
Dong Hoo Kim, University of North Carolina at Chapel Hill
Natalee  Seely, University of North Carolina at Chapel Hill
Jong-Hyuok Jung, Texas Christian University
The Impact of Twitter Social Marketing and Advertising Communications (SMACs) on Users' Emotional Responses, Relevance, Source Credibility, and Intrusiveness
Yunmi Choi, University of Florida
Jon  Morris, University of Florida
Ilyoung Ju, University of Florida
Wonseok Jang, University of Florida
Attracting Comments: A Knock-on Effect of Electronic Word-of-Mouth in Facebook on Firm Revenues
Gunwoo Yoon, University of Miami
Cong Li, University of Miami
Michael North, Central Connecticut State University
Yi Ji, University of Miami
Cheng Hong, University of Miami
Jiangmeng Liu, University of Miami
Moderator:  Itai Himelboim, University of Georgia
2.3:  Heaven Sent or the Devil's Candy? An Examination of amazon's Mechanical Turk for Advertising Research
Chair: Kim Sheehan, University of Oregon Washington
John Ford, Old Dominion University
Ioannis  Kareklas, SUNY Albany
Eric Haley, University of Tennessee
Matthew Pittman, University of Oregon
10:00 - 11:00 am   Pre-Assembly
Coffee Break  
Committee Meetings Awards Adams A
Communications Adams B
Finance Lobby
International Advertising Education Washington
Membership Jefferson
Research Madison
Strategic Planning Board Room
all meetings for both incoming and outgoing members)
11:00 am - 12:30 pm    
2.4  NATIVE ADVERTISING Adams A
Going Native (or not): Antecedents of Consumer Avoidance of Native Advertising on Social Networking Sites
Yoo Jin Chung, University of Florida
Eunice Kim, University of Florida
Hongmin Ahn, West Virginia University
Are Native Ads on Online News Media Effective? Examining Advertising's Dual Mediation Hypothesis in Contexts of Native Ads
Rahnuma Ahmed, University of Oklahoma
Doyle Yoon, University of Oklahoma
Seunghyun Kim, University of Oklahoma
Nazmul Rony, University of Oklahoma
Product Type and Spokespersons in Native Advertising - The Mediating Role of Acceptance of Native Advertising
Jihye Kim, University of Florida
Jaejin Lee, Florida State University
Yoo Jin Chung, University of Florida
Native Advertising Acceptance or Avoidance: The Effects of Personalization and Trust 
Karen Han, Ball State University
Minette Drumwright, University of Texas at Austin
Moderator:  Nathaniel Evans, University of Georgia
2.5:  VIDEO ADVERTISING: ONLINE AND TV Adams B
Psychological Reactance to Online Video Ads and Potential Mitigating Effects of the Ad Skip Option
Soojung Kim, University of North Dakota
Jisu Huh, University of Minnesota
Fast Forward It for You: How Ad Incompleteness Reduces Ad Intrusiveness 
Dongwon Choi, University of Georgia
Hyejin Bang, University of Georgia
Kacy Kim, Elon
Sukki Yoon, Bryant University
Certain Effects of Uncertain Duration of In-Stream Commercials:  Interactive Effects of Ad Length, Timer, and Skip Button on Viewer Irritation
Yongwoog Jeon, University of Texas at Austin
Hyunsang Son, University of Texas at Austin
Arnold Chung, University of Texas at Austin
Advertising-Driven Interpersonal Influence: An Exploration
Jose Domingo Mora, University of Massachusetts Dartmouth
Moderator:  Sally McMillan, University of Tennessee
2.6:  Using Advertising Theory and Practice to Improve Healthcare Delivery and Quality of Life
Chair: Joyce Wolburg, Marquette University Washington
Glen Nowak, University of Georgia
Ronald  Taylor, University of Tennessee
Marli Mesibov, Mad*Pow
12:30 - 2:00 pm    
Awards Luncheon    
     
2 - 3:30 pm    
2.7:  CONTENT, NEWS AND REVIEWS Adams A
Sponsorship Transparency as a Mediator of Negative Effects of Covert Ad Recognition
Nathaniel Evans, University of Georgia
Bartosz  Wojdynski, University of Georgia
Mariea Hoy, University of Tennessee
Wait, It's Not Relevant! How the Probability of Seeing Congruent vs. Incongruent Ads in Paginated Online Stories Affects Brand Recognition and Ad Clicking Intentions
  Anastasia  Kononova, Michigan State University
  Eunsin Joo, Michigan State University
  Kristen Lynch, Michigan State University
  Wonkyung Kim, Michigan State University
Consumer Responses to Facebook Newsfeed Ads: Psychological Reactance and Ad Avoidance
Seunghyun Kim, University of Oklahoma
Seounmi Youn, Emerson College
Suspiciously Positive: Consumer Reactions to Exceedingly Positive Reviews
Ismail Karabas, Washington State University
Ioannis  Kareklas, SUNY Albany
Darrel Muehling, Washington State University
TJ Weber, Washington State University
Moderator:  Minette Drumwright, University of Texas at Austin
2.8:  PERSUASION Adams B
Scepticism as Status Quo: Philosophical Considerations on Why Consumers Suspend Judgment
Astrid Van den Bossche, University of Oxford
I See Myself in Use: Measuring the Strength of Consumption Vision (CV)
Mark Y. Yim, University of Massachusetts Lowell
Paul Sauer, Canisius College
Tae Hyun Baek, University of Kentucky
Is Competitive Interference Harmful? The Role of Brand Familiarity in a Cluttered Ad Environment 
A-Reum Jung, Louisiana State University
Revisiting an Advertising Theory: The FCB Grid in the 21st Century
Hyuk Jun Cheong, University of Scranton
Moderator:  Jooyoung Kim, University of Georgia
2.9:  Programmatic Everything: Is This the Future of Advertising? Washington
Chair: Harsha Gangadharbatla, University of Colorado
Heather Prince, Cadreon
Dan Ligon, Univesity of Colorado
Senthil Govindan, Datawrkz
Olivia Cutitta, Pandora
4:30 PM
Meet in Lobby
5:00 - 7:00 pm Cheers Faneuil Hall
Sponsored by:
Emerson College
Southern Methodist University
University of Minnesota
University of South Florida
Dessert Table Sponsored by the Creative Circus
Sunday, March 26    
8:15 - 10:15 am    
Morning Coffee    
     
8:30 - 10 am    
1.26:  GREEN & ENVIRONMENTAL ADVERTISING
Learning to Spot Deception in Green Advertising: Testing a Literacy Intervention to Combat Greenwashing
Juliana Fernandes, University of Miami Adams A
Sigal Segev, Florida International University
Joy Kathleen Leopold, University of Miami
The Influence of Presumed Influence on Consumer Responses to Green Advertising on Facebook
Yang Feng, San Diego State University
Jiwoo Park, Northwood University
The Effect of Animal Spokescharacters and Attribute Framing on Green Product Evaluations
Jiyoon An, University of Rhode Island
The Congruence Effect of Environmental Issue and Product Category and the Moderation Effect of Green Reputation of a Product Category on Green Advertising Effectiveness
Sumin Shin, University of Alabama
Eyun-Jung Ki, University of Alabama
Moderator:  Tom Reichert, University of Georgia
3.2:  INTERNATIONAL ADVERTISING: CHINA ADAMS B
Corporate Social Responsibility (CSR) Communication in Social Media in China: The Role of Identification with the Company and Brand Trust 
Shu-Chuan (Kelly) Chu, DePaul University
Hsuan-Ting Chen, Chinese University of Hong Kong
americanized or Localized:  A Qualitative Study on Chinese Advertising Professionals' Perceptions on Creativity and Strategy in the Digital Era
Huan Chen, University of Florida
Xuan Liang, University of Florida
Rang Wang, University of Florida
"Like Ad, Like Content"?: The Use of Content-based Advertising in China's Social Media - A Content Analytic Study
Qixing Li, City University of Hong Kong
Wenyu Dou, City University of Hong Kong
First- and Third-Person Effects of Alcohol Advertising on Chinese College Students
Scott Liu, University of South Florida
Dong Xue, University of South Florida
Yan Tang, University of South Florida
Moderator:  Seounmi Youn, Emerson College
3.3:  CORPORATE COMMUNICATION Washington
Surviving a Crisis: How Crisis Type and Psychological Distance Can Inform Corporate Crisis Responses
Soyoung Lee, University of Texas at Austin
Yoon Hi Sung, University of Texas at Austin
Dongwon Choi, University of Georgia
Dong Hoo Kim, University of North Carolina 
The Effects of CEOs' Self-Disclosure on Consumer-Brand Relationships
Taeyeon Kim, University of Georgia
Yongjun Sung, Korea University
Hybrid Happening: The Role of Dual Corporate Reputations in Time of Corporate Crisis
Soyoung Lee, University of Texas at Austin
Rachel Lim, University of Texas at Austin
Minette Drumwright, University of Texas at Austin
Ruby-Red with Banana-Yellow Stripes: Semantic Precision, Attitudes, and Conversation Cooperativeness in Advertising
Ann Kronrod, Boston University
Vincent Xie, University of Massachusetts at Boston
Moderator:  Jun Heo, Louisiana State University
10:15 - 11:45 am    
3.4:  VISUAL ELEMENTS & EFFECTS Adams A
Using Hindu Religious Symbol in Print Advertising: Impact on Brand Affect and Brand Trust
Ridhi Agarwala, Indian Institute of Management Calcutta
The Influence of Package Design and Image Quality on Brand Attitudes: Mediating Effects of Perceived Product Quality and Seller Credibility
Sann Ryu, University of Illinois at Urbana-Champaign
Patrick Vargas, University of Illinois at Urbana-Champaign
Sang Ryu, University of Edinburgh
Validating a Modified Typology of Visual Metaphor Structure through  Elaboration and Attitude toward the Ad
Ying Huang, University of West Florida
Role of Color Hues in Signaling Healthiness 
Aparna Sundar, University of Oregon
Flavia Gonsales, Universidade de Sao Paulo
Sung-Hee Wendy Paik, University of Oregon
Moderator:  Carie Cunningham, Duquesne University
3.5:  CAUSE-RELATED ADVERTISING & CSR Adams B
Comparing For-Profits' and Nonprofits' Sustainability Development Communication: The Role of Expectancy Violation and Attribution Process
Sun-Young Park, University of Massachusetts Boston
Moonhee Cho, University of Tennessee
Soojin Kim, Louisiana State University
Effects of Message Objectivity and Focus on Green CSR Communication: The Strategy Development for a Hotel's Green CSR Message
Eun Yeon Kang, Kutztown University of Pennsylvania
Lucy Atkinson, University of Texas at Austin
The Effect of Media-Bound Factors on Cause-Related Marketing (CRM) Audience's Attitudes and Behavioral Intention
Seul Lee, Baylor University
Cynthia Morton, University of Florida
If It Feels Right: The Interplay between Regulatory-Fit and Image-Message Congruence in Fundraising Messages
Ji Mi Hong, University of Texas at Austin
Wei-Na Lee, University of Texas at Austin
Moderator:  Sukki Yoon, Bryant University
3.6:  LUXURY & HEDONISM
The Effects of Using Homosexual Presenters in Luxurious Product Advertising Washington
Sydney Chinchanachokchai, University of Akron
DELETE Nancy  Hanson-Rasmussen, University of Wisconsin Eau Claire DELETE
The Height of Luxury: Vertical Location Matters in Advertisements for High Status Items
Eugene Chan, University of Technology Sydney
Consumers' Social Media Advocacy Behavior of Luxury Brands: An Explanatory Framework
Eunseon (Penny) Kwon, Texas Christian University
S. (Ratti) Ratneshwar, University of Missouri
Esther Thorson, Michigan State University
Examining Advertising Intrusiveness on Instagram: Hedonic and Utilitarian Attributes of Brand and Sponsored Content
Xiaoyu Zhao, Michigan State University
Jing Yang, Michigan State University
Tong Xie, Michigan State University
Zhibin Wang, Michigan State University
Moderator:  Tom Reichert, University of Georgia
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