Teaching Resources

Syllabi

 

International Advertising

  • Olga Shabalina (PDF)
  • Carrie La Ferle (PDF)
  • Michael McBride (PDF)
  • Tom Mueller (PDF)
  • Saleem Alhabash and Petya Eckler (PDF)
  • Saleem Alhabash and Young Ah Lee (PDF)


2013 Pre-Conference: International Advertising "Speed Dating" Presentations

  • Chang Dae Ham - Korea (PDF)
  • Edoardo Teodoro Brioschi - Italy (PDF)
  • Hemant Patwardhan - India (PDF)
  • Hong Cheng - China (PDF)
  • Carrie La Ferle - Teaching International Advertising (PDF)
  • Charles R. Taylor - Teaching International Advertising (PDF)

Cases/Presentations

  • Kara Chan: Offensive advertising in Hong Kong (PDF)
  • Sukki Yoon: International Advertising (PDF)

 



    Projects/Class Exercises

     

    • Olga Shabalina: Case for MBA (PDF)
    • Carrie La Ferle: Country Fact Assignment (PDF)
    • Tom Mueller: Country note (PDF)
    • Tom Mueller: Project Outline (PDF)


    Reading Lists

     

    • Carrie LaFerle (PDF)
    • Sukki Yoon (PDF)


     

    Ad Samples

     

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