2013 Ivan Preston Outstanding Contribution
Research on Advertising Award
November 2, 2011
The American Academy of Advertising Ivan Preston
Outstanding Contribution to Research on Advertising Award is designed to honor an individual who has made
an outstanding contribution to the discipline of advertising
through a systematic and sustained program of published research.
The award carries a one thousand dollar prize. This award will be
given only to active and contributing AAA members for exemplary research on advertising and is not
necessarily awarded every year.
To be eligible, a nominee
1. Received a doctorate more than 20
2. Been promoted to rank of Full
Professor (not Assistant or Associate Professor) prior to nomination.
Been an active member of AAA for at least 5
years prior to nomination.
Active Membership is defined
Must have been an AAA member for the last
five consecutive years.
Must have participated in AAA conference
activities in one or more of the following ways in the last five years:
- Session chair or
- Special topics
- Reviewer of papers
for the AAA conference
In addition, active
membership should include at least one, but probably two of the following:
· AAA Committee Member
· AAA Committee Chair
· AAA Officer
· Newsletter Editor
of Advertising Editorial Review
Board or have served as an ad hoc reviewer for several years.
Nominations should include
1. A letter of nomination providing an
overview of the nominee's research contributions.
2. At least two supporting letters from
3. The nominee's curriculum
4. Copies of the nominee's five most
influential works (include a representative chapter if one of the five works is a book).
The above materials must be
submitted electronically to the AAA Research Committee Chair by November 2, 2012. The winner will be notified prior to the AAA Conference and is required to
attend the conference to receive the award. The award will be
announced at the 2013 AAA Conference and communicated to the membership through the AAA
Send materials to:
Dr. Eric Haley
Chair, AAA Research
School of Advertising and
Knoxville, TN 37996-0343