Journal of Current Issues & Research in
Journal of Current Issues and Research in Advertising
(JCIRA) is a
refereed forum where current issues and research in advertising are vetted. The best of theoretical and
applied data-driven works are welcomed. Also, literature reviews and conceptual papers that suggest agendas
for future advertising research, thoughtfully examine the role of advertising in society, and debate current
and enduring issues in advertising are encouraged.
from a variety of paradigmatic perspectives are welcomed.
All papers published in
JCIRA go through a rigorous, double-blind, peer-reviewed process. Queries regarding the appropriateness of a topic
and its fit with the scope of the journal may be sent to the editor by e-mail.
The journal is published by
Routledge and comes out twice per
JCIRA editor in chief:
of Advertising and Public Relations
University of Tennessee
The website of JCIRA is
Find current and past issue of the journal here