Journal of Interactive Advertising
The Journal of Interactive Advertising (JIAD) is a refereed online publication of the American Academy of Advertising. It is designed to promote our understanding of interactive advertising, marketing, and communication in a networked world.
Its editorial board consists of leading academicians in advertising, communication, marketing, library science and telecommunication from North America, Asia and Europe, as well as leading practitioners from Internet advertising agencies, Internet content providers, and traditional advertising agencies.
Authors are encouraged to submit their manuscripts for consideration for publication. Manuscripts are subject to blind review by three reviewers, and the turnaround time normally is three months.
JIAD is published twice a year, in March and September. It is free to interested readers worldwide. At present, more than seven thousand readers from over 120 countries access its articles on a monthly basis.
JIAD Editor:
Hairong Li, Ph.D. Department of Advertising, Public Relations, and Retailing Michigan State University East Lansing, MI 48824 Tel (517)
355-1739 Email: editor@jiad.org
JIAD Website: http://jiad.org/
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