American Academy of Advertising
Annual Members’ Meeting Minutes Spring 2010 (March 19, 2010) Minneapolis, MN
President Shelly Rodgers called the meeting to order at 5:05 p.m. Rodgers began the meeting by thanking the members and the Executive Committee for attending and for their hard work. 1. Approval of Previous Members’ Meeting Minutes Approved by unanimous consent. 2. Discussion/Approval of Committee Reports
Krugman thanked all members for voting in the recent officer election. He then explained the election process and introduced the new officers: Debbie Treise, President-Elect; Steve Edwards, Vice-President; Janas Sinclair, Secretary. Krugman added that he was pleased with the slate and thanked everyone who ran for office. Report approved by unanimous consent.
Rotfeld gave a brief history of special topic session submissions and acceptances, relating that historically they were designed to include those with professional background and not traditional researchers. Rotfeld said that increasingly the session morphed into those with research papers. He added that the call for special topics should be modified to return to the original concept and target those not submitting traditional research papers, such as media professionals and those interested in teaching. He reported that this year we received 11 submissions for special topic and six were accepted. Report approved by unanimous consent.
Lee reported that 155 papers were submitted to this year’s conference, and that 54% were accepted. She added that the online submission system had a steep learning curve, but would be manageable by future vice presidential hopefuls interested in learning computer system. Report approved by unanimous consent.
Morrison reported a net income of $48,396 as of the end of 2009, and added that the Academy was in good shape and was healthy. Report approved by unanimous consent.
Rose announced that she would field questions only, but added that she was in the process of putting additional archival information online. Report approved by unanimous consent.
King reported that conference attendance stood at about 190. He added that was good in spite of economy. He anticipated a fun afternoon at the Mall of America. King also reported that guest room pick up was only at 73% (breakeven point is 80%), so the Academy will owe a penalty. In his discussion of the Milan conference, King said that, in the history of our overseas programs, we had never had as many registered at this point. He cautioned that those planning to attend should make reservations to see the Last Supper well ahead of time. King briefly discussed the 2011 Brisbane Australia conference relating that the hotel was excellent and VAustralia (Virgin Australia) was a good choice for flight reservations.
Rodgers individually thanked all those members, officers and committees who added so much to the organization. She thanked all committee chairs who had submitted meaningful committee reports. Rodgers added that the results of the hard work put in by the Awards Committee and Research Committee were seen at lunch.
Mitchell reported that the Finance Committee had looked at and approved the 2009 yearend figures and the 2010 budget, and that the finances seemed to be in order.
Duff reported that membership currently stood at 472, including members from 28 countries and 81 students. She reported that this year the committee is focusing on enhancing graduate student mentoring and support. The Committee has conducted a competitive analysis of the initiatives from other organizations, and has looked at graduate student membership trends. Duff added that the Committee is dedicated to making sure doctoral students are part of the future of the organization. Report approved by unanimous consent.
Taylor said he would address the issues the EC had approved. The Committee recommended that Academy members be allowed to nominate up to two papers as best paper because finalists are being selected based on a limited number of nominations. The Committee also recommended that the Publications Committee Chair be allowed to delegate the task of collecting nominations to someone else on the Committee if the Chair has a paper appearing in the Journal of Advertising in the year in which the nominations are being collected. Taylor announced that the new Journal of Advertising editor was Wei-Na Lee. Report approved by unanimous consent.
Cole reported that he was thankful and honored to be the chair of this committee. He added that he had a passion to make sure he strengthened industry relations. He related that this year the Committee was going to look at the future of the committee, as it is not permanent. Report approved by unanimous consent.
Gangadharbatla reported the Committee had uploaded a Web site to the Academy’s web server that he invited attendees to preview. It can be found here. The Chair added that the Committee was looking for people to help them to make the site a one-stop location for advertising education. He reported that the Committee is investigating the social media realm as well. Gangadharbatla said that a second goal was to provide a link between AAA and our international counterparts. Rose said she will send out an email with the web address. Report approved by unanimous consent. The president asked for additional questions, and none were raised. The 2010 Members Meeting was adjourned at 5:40 p.m. Annual Member’s Meeting 2009 here
Annual Member’s Meeting 2008 here
Annual Member’s Meeting 2007 here
|