Conference
Proceedings
Every year the
AAA holds a conference at which
advertising research findings and
theories are presented, as well as papers
concerning methods of teaching
advertising. Following each annual
conference, the papers presented at that
meeting are compiled into a published
Proceedings. Below are links to Tables of
Contents (1996-2007) or annotated
bibliographies (1980-1995) of archived
Proceedings.
In addition, the
AAA started a bi-annual Asian-Pacific
Conference in 2001. Proceedings of those
conferences were also
published.
CD Roms of all AAA
Annual Conference Proceedings for years
1976 through 2009 as well as
all five Asian-Pacific Conference
Proceedings, are available.
Occasional Papers in
Advertising [(1966 (V1,1) and (V1,
2), 1967 (V1, 3) and 1971 (4)] are also
available as one
set. Order
here.
Tables of
Contents and full text
(1996-2009)
The
most recent Tables of
Contents are available in PDF format. If
you can't open PDF
files, get the latest
version of Adobe Acrobat
Reader.
The Proceedings
of the
2010 European Conference:
Full
text
Eric Haley ed., University of
Tennessee
The Proceedings
of the 2010 Annual
Conference:
Full text
Wei-Na Lee ed., University of
Texas at Austin
The Proceedings of
the 2009 Asia-Pacific Conference
Hairong Li co-editor,
Michigan
State University; Shengmin
Huang co-editor,
Communication
University of China; and Dinghai
Jin co-editor,
Shanghai Normal
University
Full
text
The Proceedings of
the 2009 Annual Conference:
Full text
Glen Nowak ed., Centers for
Disease Control and
Prevention
The Proceedings
of the 2008 Annual
Conference:
Table of Contents,
Full text Shelly Rodgers
ed., University of
Missouri
The Proceedings
of the 2007 Annual
Conference:
Table of
Contents,
Full text
Kim Sheehan ed.,
University of Oregon
The Proceedings
of the 2007 Aisa-Pacific
Conference:
Table of Contents,
Full text
American Academy of Advertising and Korea
Advertising Society
The Proceedings
of the 2006 Annual Conference:
Table of
Contents,
Full text
Jef Richards
ed., The University of Texas at
Austin.
The Proceedings
of the 2005 Annual Conference:
Table of
Contents,
Full text
Carrie LaFerle
ed., Michigan State
University.
The Proceedings
of the 2005 Asia-Pacific
Conference:
Table of
Contents,
Full
text Hong Cheng,
Co-Editor, Ohio University
Kara Chan, Co-Editor, Hong King Baptist
University
The Proceedings
of the 2004 Annual
Conference:
Table of
Contents,
Full text
Patricia B. Rose
ed., Florida International
University
The Proceedings
of the 2003 Annual
Conference:
Table of
Contents,
Full text
Les Carlson ed.,
Clemson University.
The Proceedings
of the 2003 Asia-Pacific
Conference:
Table of
Contents,
Full
text Patricia B.
Rose, co-editor, Florida International
University
Robert L.King, co-editor, University of
Richmond
The Proceedings
of the 2002 Annual
Conference:
Table of
Contents,
Full text
Avery M.
Abernethy ed., Auburn
University
The Proceedings
of the 2001 Annual
Conference:
Table of
Contents,
Full text
Charles R,
Taylor ed., Villanova
University
The Proceedings
of the 2001 Asia-Pacific
Conference:
Table of
Contents,
Full
text Marilyn S.
Roberts, co-editor, University of
Florida
Robert L. King, co-editor, University of
Richmond
The Proceedings
of the 2000 Annual Conference:
Table of
Contents,
Full text
Mary Alice
Shaver, ed., Michigan State
University.
The Proceedings
of the 1999 Annual Conference:
Table of
Contents,
Full
text Marilyn S. Roberts, ed.,
University of Florida.
The Proceedings
of the 1998 Annual Conference:
Table of
Contents,
Full text
Darrel D.
Muehling, ed., Washington State
University.
The Proceedings
of the 1997 Annual Conference:
Table of
Contents,
Full text
M. Carole
Macklin, ed., University of
Cincinnati.
The Proceedings
of the 1996 Annual Conference:
Table of
Contents,
Full text
Gary B. Wilcox,
ed., University of Texas at
Austin.
The Proceedings
of the 1995 Annual Conference:
Abstracts,
Full text
Charles S.
Madden, ed., Waco, TX: Baylor
University.
The Proceedings
of the 1994 Annual Conference:
Abstracts,
Full text
Karen Whitehill
King, ed., Athens, GA: The University of
Georgia.
The Proceedings
of the 1993 Annual Conference:
Abstracts,
Full text
Esther Thorson,
ed., Columbia, MO: University of
Missouri-Columbia.
The Proceedings
of the 1992 Annual Conference:
Abstracts,
Full text
Leonard N. Reid,
ed., Athens, GA: The University of
Georgia.
The Proceedings
of the 1991 Annual Conference:
Abstracts,
Full text
Rebecca Holman,
ed., New York: D'Arcy Masius Benton and
Bowles, Inc.
The Proceedings
of the 1990 Annual Conference:
Abstracts,
Full text
Patricia A.
Stout, ed., Austin, TX: The University of
Texas at Austin.
The Proceedings
of the 1989 Annual Conference:
Abstracts,
Full text
Kim B. Rotzoll,
ed., Urbana, IL: The University of
Illinois at Urbana-Champaign.
The Proceedings
of the 1988 Annual Conference:
Abstracts,
Full text
John D.
Leckenby, ed., Austin, TX: The University
of Texas at Austin.
The Proceedings
of the 1987 Annual Conference:
Abstracts,
Full text
Florence G.
Feasley, ed., Columbia, SC: University of
South Carolina.
The Proceedings
of the 1986 Annual Conference:
Abstracts,
Full text
Ernest F.
Larkin, ed., Norman, OK: University of
Oklahoma.
The Proceedings
of the 1985 Annual Conference:
Abstracts,
Full text
Nancy Stephens,
ed., Tempe, AZ: Arizona State
University.
The Proceedings
of the 1984 Annual Conference:
Abstracts,
Full text
Donald R.
Glover, ed., Lincoln, NE: University of
Nebraska-Lincoln.
The Proceedings
of the 1983 Annual Conference:
Abstracts,
Full text
Donald W.
Jugenheimer, ed., Lawrence, KS:
University of Kansas.
The Proceedings
of the 1982 Annual Conference:
Abstracts,
Full text
Alan D.
Fletcher, ed., Knoxville, TN: University
of Tennessee.
The Proceedings
of the 1981 Annual Conference:
Abstracts,
Full text
H. Keith Hunt,
ed., Provo, UT: Brigham Young
University.
The Proceedings
of the 1980 Annual Conference:
Abstracts,
Full text
James E.
Haefner, ed., Urbana, IL: University of
Illinois.
The Proceedings of the
1979 Annual Conference:
Full
text Steven
E. Permut, ed., Yale
University
The
Proceedings of the 1980 Annual
Conference: Abstracts,
Full text
James E.
Haefner, ed., Urbana, IL: University of
Illinois.
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