Call for Papers
In Partnership with Advertising Age, The Temerlin Advertising Institute seeks White PapersCall for Proposals Deadline for submissions: June 15, 2012
In partnership with Advertising Age, the Temerlin Advertising Institute at SMU is pleased to announce the availability of $5,000 in award support for writing white papers. Exclusively for American Academy of Advertising members, we are seeking to influence the advertising industry by demonstrating best practices, further industry ties, and shine a light on the considerable expertise of AAA’s members.
The Temerlin Advertising Institute white paper competition is designed to promote scholarship among AAA educators, researchers, and advertising professionals who are doing research in advertising and would like to see their work published and sold by Advertising Age. AAA graduate students are eligible to submit their work but must have a supervising faculty member who is an AAA member.
A variety of topics is appropriate for the competition; however keep in mind that audiences for the white papers are readers of Advertising Age which include: 1) marketers, 2) agencies, and 3) the media. Current white papers range in length from about 8,000 to 15,000 words. There is not a mandatory length for the completed papers.
Examples of white papers can be downloaded here
Some topics that have been covered by the white papers include:
Reports on Consumers The New Wave of Affluence 50 and Up: What’s Next? Always On Women: A Study of How Women Are Using Technology Hispanic America 2010 The Reality of the Working Woman The On-Demand Generation Winning Consumers in China Global Media Habits 2010
Best practices organized around Industries/medium/objective The Evolution of Facebook Brand Fans Shopper Marketing Trend Reports Moving the Metal: How Automotive Dealers Can Take Advantage of Social Media How to Improve Your Search Engine Optimization Building Brands Online: Best Practices in a Direct-Response Driven Media
New Technology What You Need to Know About the iPad What You Need to Know About Mobile Marketing 2011 The Economics of Online Video 2011
Trends The Marketing and Media Opportunities in Recession Upside: Marketing for a Recovery
To learn more about current Advertising Age white papers, visit the website at http://adage.com/whitepapers/
The competition will be highly selective, double blind reviewed, and vetted by both the AAA’s research committee and then Advertising Age publishers. Proposals are due midnight EST June 15, 2012 and finalists will be given feedback no later than August 15, 2012 and asked to complete their papers for publication by Dec. 15, 2012.
Top three finalists will be awarded; first place will receive $2,000 and runner-ups will each receive $1,500. Winners will receive half of the award at the time of selection and half of the award after the completed white papers are submitted.
Requirements Awards will be based on a competitive review of research proposals and priority is given to papers that bring practical application to the problem presented. White papers must help the Advertising Age audience members better understand the issues surrounding the topic of interest. Demonstration of thought leadership is important. Make sure to answer the question, “What are you teaching the audience?” Requirements for Submission of ProposalsPLEASE NOTE THAT ALL SUBMISSIONS SHOULD BE SENT ELECTRONICALLY in MS Word format to the AAA Research Committee Chair. Submissions should include the following:
1) A cover email, including the proposal's title, with the names and addresses (including email addresses) and affiliations of all authors. Please designate a single contact person and provide phone and fax numbers for that person as well. This page is for record keeping only and will be removed before submissions are sent out for review. Proposals are double-blind reviewed, so the researcher's name, geographic location, or affiliation should not be revealed in the body of the proposal. You will receive an email acknowledgement that your submission has been received. To ensure that your paper is blind reviewed, do not include a title page with your proposal (i.e., your cover email will serve as your “title page”). Additionally, per the instructions below, you must delete all properties from your proposal. Procedure for deleting properties for e-mail submission (in Word): 1) go into “file” 2) go into "properties" 3) under the headings of “Summary” & “Custom” please erase all affiliations. Under “Custom” be sure to delete all lines in the “Properties” box and you do this by clicking on the “delete box” that is present in the same window. Electronic submissions must be received no later than midnight EST June 15, 2012. All submissions are to be emailed to the Chair of the AAA Research Committee (see below).
2) The double-spaced proposal should be no more than 10 pages. The first page should present the topic of the paper to be examined, the main thesis to be presented, and identify the most likely audience for the paper.
The proposal should include:
Proposal Format Requirements
3) Provide a detailed outline of the proposed paper in the appendix. Please try to identify a list of charts that could be made to support exploration / explanation of your topic.
4) In addition to the proposal, submit a one-page resume/vita for each author that highlights relevant expertise.
Timetable Proposals must reach the Chair of the Research Committee by midnight EST June 15, 2012. Submissions will be acknowledged via email. Faxed or standard postal mail submissions are not allowed.
Winners will be announced by no later than August 15, 2012. The grant will be publicized through the AAA Newsletter, AAA website, and appropriate forums and media outlets.
Complete white papers should be submitted on or before December 15, 2012. Final publication decisions in Advertising Age will be made after the complete papers are submitted.
Submit materials and address any questions to: AAA’s Research Committee Chair Hye Jin Yoon Email: hjyoon@smu.edu
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