In Partnership with Advertising Age, The Temerlin
Advertising Institute seeks White Papers
Call for Proposals
Deadline for submissions: June 15, 2012
In partnership with Advertising Age, the Temerlin Advertising Institute at SMU is pleased to
announce the availability of $5,000 in award support for writing white papers. Exclusively for American Academy
of Advertising members, we are seeking to influence the advertising industry by demonstrating best practices,
further industry ties, and shine a light on the considerable expertise of AAA’s members.
The Temerlin Advertising
Institute white paper competition is designed to promote scholarship among AAA educators, researchers, and
advertising professionals who are doing research in advertising and would like to see their work published and
sold by Advertising Age. AAA graduate students are eligible to submit
their work but must have a supervising faculty member who is an AAA member.
A variety of topics is
appropriate for the competition; however keep in mind that audiences for the white papers are readers of
Advertising Age which include: 1) marketers, 2) agencies, and 3) the
media. Current white papers range in length from about 8,000 to 15,000 words. There is not a mandatory length
for the completed papers.
Examples of white papers can
be downloaded here
Some topics that have been
covered by the white papers include:
The New Wave of
50 and Up: What’s
Always On Women: A Study of
How Women Are Using Technology
The Reality of the Working
Winning Consumers in
Global Media Habits
Best practices organized
The Evolution of Facebook
Shopper Marketing Trend
Moving the Metal: How
Automotive Dealers Can Take Advantage of Social Media
How to Improve Your Search
Building Brands Online: Best
Practices in a Direct-Response Driven Media
What You Need to Know About
What You Need to Know About
Mobile Marketing 2011
The Economics of Online Video
The Marketing and Media
Opportunities in Recession
Upside: Marketing for a
To learn more about current
Advertising Age white papers, visit the website at http://adage.com/whitepapers/
The competition will be
highly selective, double blind reviewed, and vetted by both the AAA’s research committee and then Advertising Age publishers. Proposals are due midnight EST June 15,
2012 and finalists will be given feedback no later than August 15, 2012 and asked to complete their papers for publication by
Dec. 15, 2012.
Top three finalists will be
awarded; first place will receive $2,000 and runner-ups will each receive $1,500. Winners will receive half of
the award at the time of selection and half of the award after the completed white papers are
Awards will be based on a
competitive review of research proposals and priority is given to papers that bring practical application to the
problem presented. White papers must help the Advertising Age
audience members better understand the issues surrounding the topic of interest.
Demonstration of thought
leadership is important. Make sure to answer the question, “What are you teaching the audience?”
Requirements for Submission of
PLEASE NOTE THAT
ALL SUBMISSIONS SHOULD BE SENT ELECTRONICALLY in MS Word format to
the AAA Research Committee Chair.
Submissions should include
cover email, including the proposal's title, with the names and addresses (including email addresses) and
affiliations of all authors. Please designate a single contact
person and provide phone and fax numbers for that person as well. This page is for record keeping only and will
be removed before submissions are sent out for review. Proposals are double-blind reviewed, so the researcher's
name, geographic location, or affiliation should not be revealed in the body of the proposal. You will receive
an email acknowledgement that your submission has been received.
To ensure that your paper is
blind reviewed, do not include a title page with your proposal
(i.e., your cover email will serve as your “title page”).
Additionally, per the instructions below, you must delete all properties from your proposal.
Procedure for deleting
properties for e-mail submission (in Word):
1) go into “file”
2) go into
3) under the headings of
“Summary” & “Custom” please erase all affiliations. Under “Custom” be sure to delete all lines in the
“Properties” box and you do this by clicking on the “delete box” that is present in the same window.
Electronic submissions must
be received no later than midnight EST June 15, 2012. All submissions are to be emailed to the Chair of the
AAA Research Committee (see below).
The double-spaced proposal should be no
more than 10 pages.
The first page should present
the topic of the paper to be examined, the main thesis to be presented, and identify the most likely audience
for the paper.
The proposal should
A detailed statement of the
substantive contribution and importance of the paper.
A literature review highlighting
controversies and conventional wisdom on the topic.
The research questions to be explored
A section with conclusions and
References, in Journal of Advertising style.
Proposal Format Requirements
10-page limit excluding references,
figures, and tables. References, figures, and tables should be attached as appendices to the
Contents must be double
12 point Times New Roman font (or
One inch margins on all four
Title of proposal at the top of page
Page numbers at the bottom of each
Provide a detailed outline of the
proposed paper in the appendix. Please try to identify a list of charts that could be made to support exploration /
explanation of your topic.
4) In addition to the proposal, submit a one-page resume/vita
for each author that highlights relevant expertise.
Proposals must reach the
Chair of the Research Committee by midnight EST June 15,
2012. Submissions will be acknowledged via email. Faxed or
standard postal mail submissions are not allowed.
Winners will be announced by
no later than August 15, 2012. The grant will be publicized through the AAA Newsletter,
AAA website, and appropriate forums and media outlets.
Complete white papers should
be submitted on or before December 15, 2012. Final publication
decisions in Advertising Age will be made after the complete papers
Submit materials and address
any questions to:
AAA’s Research Committee
Hye Jin Yoon