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Carrie La Ferle Southern Methodist University
Carrie La Ferle is professor at Temerlin Advertising Institute, Southern Methodist University.
Her research
examines how culture impacts advertising effectiveness and consumer
behavior. She has examined issues of credibility, attitudes toward
advertising, ethnic minority media use, language preferences, and many
other issues in relation to culture. Other research interests include
product placement and new media channels as well as assessing the
effects of advertising on society.
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