| |
NAME |
TITLE/ORGANIZATION
CITY/COUNTRY |
RESEARCH AREAS |
COUNTRIES OF INTEREST |
EMAIL |
| 1 |
Yi-Hsin Yeh |
Doctoral Student
The University of Texas
Austin
USA |
cross-cultural consumer behaviors; psychology of brand relationship |
China
Taiwan
USA |
yi-hsin@mail.utexas.edu |
| 2 |
Peggy J. Kreshel |
Associate Professor, Adv'g.
Grady College
University of Georgia
Athens
USA |
professional culture and ethics, social issues, history, feminist theory and critical/cultural studies in advertising |
USA
Turkey |
kreshel@uga.edu |
| 3 |
Sela Sar |
Assistant Professor
Iowa State University
Ames
USA |
Mood and emotions and information processing. Emotional appeals in cross-cultural advertising. |
Thailand
Vietnam
Cambodia
Singapore
Southeast Asia |
selasar@iastate.edu |
| 4 |
Kwangmi Ko Kim |
Associate Professor
Towson University
Towson
USA |
Globalization and expansion of advertising agencies in Asia, transnational advertising practices and their impact on Asian countries, health and international advertising |
Asia
Korea
China
Taiwan |
kkim@towson.edu |
| 5 |
Marye Tharp |
Senior Lecturer
The Univ. of Texas
San Antonio, TX 78285
USA |
International Advertising Trends; Multicultural Markets in the USA Globalization & Cultural Values |
USA
Latin America
European Union |
Marye_Tharp@alumni.utexas.edu |
| 6 |
Marla Royne Stafford |
Professor and Chair
University of Memphis
Memphis, TN
USA |
Services marketing/advertising; dtc advertising; green issues; public policy and public health |
Most European Countries
New Zealand |
mstaffrd@memphis.edu |
| 7 |
Richard Hagle |
Editor/Publisher
Racom Communications/
International Journal of Integrated Marketing Communications
Chicago
USA |
marketing communications (advertising, marketing, etc.) and integrated marketing communications |
All |
rahagle@aol.com |
| 8 |
Jerry G. Kliatchko |
Vice President
University of Asia and the Pacific
Manila
PHILIPPINES |
IMC |
USA
Hong Kong
Singapore
Korea
Spain |
jerry.kliatchko@uap.asia |
| 9 |
Michael Belch |
Professor of Marketing
San Diego State University
San Diego, CA
USA |
integrated marketing communication; psychological aspects of advertising |
USA
Europe |
mbelch@mail.sdsu.edu |
| 10 |
Alexandra M. Vilela |
Assistant Professor
Towson University
Towson, MD
USA |
Advertising, Public Relations, and Marketing |
Brazil |
vilelale@hotmail.com |
| 11 |
Jooyoung Kim |
Assistant Professor
University of Georgia
Athens
USA |
advertising, brand management, integrated marketing communications |
South Korea
USA |
jykim@uga.edu |
| 12 |
Dana L. Alden |
William R. Johnson Distinguished Professor
Shindler College of Businesss
University of Hawaii
Honolulu
USA |
patient-physician decision-making; health care communications; global branding; global consumer culture |
Japan
China
Southeast Asia
USA
EU |
dalden@hawaii.edu |
| 13 |
Patrick De Pelsmacker |
Professor of Marketing
University of Antwerp
Antwerpen
BELGIUM |
advertising effectiveness; social marketing and advertising; new advertising formats |
|
patrick.depelsmacker@ua.ac.be |
| 14 |
Talé Mitchell |
Ph.D. candidate/Advertising Instructor
University of Illinois
Champaign-Urbana
USA |
Media influence as it relates to advertising, inparticular product placement and emotions, race portrayal, body influence |
USA
France
Italy
England |
amitche4@uiuc.edu |
| 15 |
Jin Kyun Lee |
Doctoral candidate
The University of Texas at Austin
Austin
USA |
Cross-Border Strategic Brand Alliance |
|
leejin5@mail.utexas.edu |
| 16 |
Anthony D. Cox |
Professor of Marketing
Indiana University Kelley School of Business
Indianapolis
USA |
Risk communication, risk perception. Consumer health behavior. |
France
Netherlands
Spain
Italy
Turkey |
acox@iu.edu |
| 17 |
Marty Roth |
Professor of Internaional Business
University of South Carolina
Columbia
USA |
Global branding, international marketing strategy, foreign market entry |
|
mroth@moore.sc.edu |
| 18 |
Falguni Vasavada |
Assistant Professor
Mudra Institute of Communications, Ahmedabad - MICA
Ahmedabad/Gujarat
INDIA |
Content Analysis of Advertisements, Cross Cultural Research in Advertising, Account Planning |
USA
China
Australia |
falguni@mica.ac.in |
| 19 |
Jun Imada |
Deputy Manager, Ad and Research
Nikkei Business Publications
Tokyo
JAPAN |
Advertising, Consumer Behavior |
China
USA
Russia |
imada@nikkeibp.co.jp |
| 20 |
Atul Tandan |
Senior Professor
Mudra Institute of Communications, Ahmedabad (MICA)
Ahmedabad
INDIA |
Branding, Advertising, Business Ethics, Cross Cultural Branding, Management Leadership |
USA
UK
China
BRIC countries |
atultan@yahoo.co.in |
| 21 |
Richa Agrawal |
Dr.
Mudra Institute of Communications Ahmedabad
Ahmedabad
INDIA |
new media, relational ads, relational themes in ads, brand activations |
USA
UK
France
Germany
Singapore |
richa@mica.ac.in |
| 22 |
Kineta Hung |
Associate Professor
Hong Kong Baptist University
Hong Kong |
Celebrity Endorder, Media and Virtual Communities, Relationship Building |
China |
kineta@hkbu.edu.hk |
| 23 |
Dr. Michael Clayton |
Assistant Professor of Marketing
Christopher Newport University
Newport News, VA
USA |
The effects of affective responses to sports media on advertising effectiveness |
UK |
michael.clayton@cnu.edu |
| 24 |
Lucy Brown |
Assistant Professor
Texas State (starting Spring 2010)
Chicago
USA |
Advertising Aesthetcis; Multicultural Issues in Market Communications |
Africa
Brazil
Canada
UK
Australia |
lucybrown02@hotmail.com |
| 25 |
Geraline Rosa Henderson |
Associate Professor
University of Texas at Austin
Austin
USA |
Global Marketplace Diversity and Inclusion |
USA
All other countries |
gerri@mail.utexas.edu |
| 26 |
Neal M. Burns |
Professor
University of Texas at Austin
Austin
USA |
New media. National Branding. Neuro-marketing. Branding |
USA
China
S. Korea
Italy
India |
nburns@mail.utexas.edu |
| 27 |
Xiaodong Kuang |
Assistant Professor
Central Washington University
Ellensburg
USA |
Cultural values in advertising and their impacts on effectiveness, both commercial and noncommercial messages; strategic, health and intercultural communication |
USA
China
Japan
Korea
Mexico |
kuangx@cwu.edu |
| 28 |
Christina Malik |
Ph.D. Student
University of North Carolina - Chapel Hill
Chapel Hill
USA |
Information Processing; Branding; Health Communication |
|
cmalik@unc.edu |
| 29 |
Michael LaTour |
Professor of Marketing
UNLV
Las Vegas
USA |
Consumer memory, psychophysiological responses to controversial advertising stimuli and gender issues in advertising |
China
Japan
USA
France |
michael.latour@univ.edu |
| 30 |
Dena Cox |
Professor of Marketing
Indiana University
Indianapolis
USA |
1. Examining best way to present medical risk information to consumers in health messages 2. Encouraging people to engage in healthy behaviors |
Netherlands
France
Spain
Germany
Greece |
dcox@indiana.edu |
| 31 |
Richard Semenik |
Professor of Marketing
Montana State University
Bozeman, Montana
USA |
Branding, digital media, social media promotion |
Korea
China
Brazil
Netherlands |
Semenik@montana.edu |
| 32 |
Srividya Raghavan |
Assistant Professor
Icfai Business School
Hyderabad
INDIA |
Psychology and Advertising, Persuasion and Attitude Research, Advertising Effects on Consumers |
India |
srividya_rags@yahoo.com |
| 33 |
Mary Alice Shaver |
Professor Jonkoping International Business School
Jonkoping
SWEDEN |
Advertising competition, media economics, ad regulation, consumer behavior |
All Nordic countries
UK
USA
Japan
EU in general |
mary.alice.shaver@ihh.hj.se |
| 34 |
Jang-Sun |
Associate Professor
Chung-Ang University
Seoul
KOREA
|
New Media, Message Strategy, Qualitative Research |
Korea
USA |
seralpha@cau.ac.kr |
| 35 |
Jean-Marc Lehu |
Associate Professor
Universite Paris 1 Pantheon-Sorbonne
Paris
FRANCE |
branded entertainment, product placement, testimoial advertising |
France
USA |
jmlehu@orange.fr |
| 36 |
Kihan Kim |
Assistant Professor
Seoul National University
Seoul
SOUTH KOREA |
Sports Marketing, Advertising |
USA
China
Japan
Korea |
kihan@snu.ac.kr |
| 37 |
Roger Marshall |
Professor
Auckland University of Technology
Auckland
NEW ZEALAND |
Cognitive information processing, cross-cultural communications, CB and B2B |
New Zealand
China
Southeast Asia
Japan |
roger.marshall@aut.ac.nz |
| 38 |
Sungmi Lee |
Ph.D. Candidate
Michigan State University
East Landing
USA |
Social Media Advertising, User-generated contents |
USA
Korea
Japan
UK
China |
lsungmi@gmail.com |
| 39 |
Dr. Sara Kamal |
Assistant Professor of Marketing Communications
University of Dubai
Dubai
UAE |
Economic effects of advertising, media effects, multicultural and cross cultural consumer behavior, social influence of advertising and marketing communications |
USA
Emerging markets
Asia
Middle East |
sarakamal@gmail.com |
| 40 |
Susan Powell Mantel |
Associate Professor of Marketing
Ball State University
Muncie
USA |
Advertising, Consumer decision making, Inference processing |
USA |
spmantel@bsu.edu |
| 41 |
Robert F. Potter, Ph.D. |
Associate Professor
Indiana University
Bloomington, IN
USA |
Congnitive Processing of Advertising.
Emotional Response to Advertising.
Psychophysiological Research Methods.
Radio Advertising/Sound in Advertising
Audience perceptions of advertising clutter |
North America
Australia
England
Germany
Netherlands |
rfpotter@indiana.edu |
| 42 |
Sascha Raithel |
Ludwig-Maximilians-Universitaet,
Munich School of Management
Institute for Market-based Management
Munich
GERMANY |
marketing-finance interface, intangible assets, financial performance, shareholder value, marketing metrics, corporate reputation |
USA
Germany |
raithel@bwl.lmu.de |
| 43 |
Brittany Duff |
Assistant Professor
University of Illinois-Urbana Champaign
Urbana
USA |
Attention and Ignoring; Affective Responses; Psychophysiological Measures |
|
bduff@illinois.edu |
| 44 |
Dana L. Alden |
William R. Johnson Jr. Distinguished Professor
Shidler College of Business
University of Hawaii
Honolulu
USA |
Global branding. Global consumer culture. Healthcare communications and management. Social marketing. Social Franchising |
USA
Southeast Asia
China
Japan |
dalden@hawaii.edu |
| 45 |
Eun Soo Rhee |
Graduate Student
University of Florida
Gainesville, FL
USA |
Decoding the cultural factors from advertising to see what extend does advertising reflect the real culture. |
South Korea
China
USA |
sharonjr@ufl.edu |
| 46 |
Lisa Fall |
Associate Professor
University of Tennessee
Knoxville
USA |
consumer behavior, public relations, marketing communication, online pedagogy |
New Zealand
Italy |
lfall@utk.edu |
| 47 |
Caitlin McLaughlin |
Instructor / PhD Student
Michigan State University
East Lansing
USA |
Nontraditional advertising, particularly in social networking sites |
Canada
USA |
mclau115@msu.edu |
| 48 |
Dr. Richard F. Beltramini |
Professor
Wayne State University
Detroit
USA |
advertising believability |
Italy |
R_BELTRAMINI@WAYNE.EDU |
| 49 |
Dick Mizerski |
Winthrop Professor, Chair in Marketing
The University of Western Australia
Perth
AUSTRALIA |
the effects of marketing and advertising on children, children's fast food knowledge, Advergames and kids, repeat purchase |
USA, Canada
China, Korea
Malaysia, Indonesia
Saudi Arabia, Pakistan
Bangladesh, India |
dickm@biz.uwa.edu.au |
| 50 |
Ric Jensen |
Assistant Professor
University of South Dakota
Vermillion, SD
USA |
World War II Brag Advertising; Advertising and sponsorship on sports uniforms; advertising and sponsorship of sports stadia |
USA
England
Sweden
Switzerland |
ric.jensen@usd.edu |
| 51 |
George Anghelcev, Ph.D. |
Assistant Professor
The Pennsylvania State University (Penn State)
State College, PA
USA |
bicultural consumers, cultural frame-switching, consumer motivation |
|
gua4@psu.edu |
| 52 |
Tina M. Lowrey |
Professor
University of Texas at San Antonio
San Antonio
USA |
bilingual processing of marketing communications; gift-giving and ritual psycholinguistic theory applied to marketing communications; child development of brand consciousness |
all European countries (partc. France and Spain), all Latin American countries (partc. Mexico and Brazil), all Asian countries (partc. Korea and India), all African countries (partc. French-speaking) |
tina.lowrey@utsa.edu |
| 53 |
Mini Mathur |
Assistant Professor
Mudra Institute of Communications, Ahmedabad
Ahmedabad
INDIA |
Retail Communications. Visual Merchandising. Point of Purchase |
USA
UK
Singapore
Thailand
Malaysia |
mini@mica.ac.in |
| 54 |
Olaf Werder |
Associate Professor
University of New Mexico
Albuquerque, NM
USA |
Comparative consumer response analysis, media effects, cognitive psychology, health communication, social marketing, message creation and response |
Europe (too many to name, emphasis: UK, Germany), North America (USA, Canada), Australia, New Zealand, Mexico (incl. Mexican immigrant pop. to US) |
owerder@unm.edu |
| 55 |
Don E. Schultz |
Professor Emeritus in Service
Northwestern University
Evanston, IL 60208
USA |
Integrated Marketing Communications in Emerging Countries; Measurement and Accountability in Marketing Communications; Media Consumption and Analysis; Combining Online and Offline Communication Activities; Developing New Marketing Communication Models for Emerging Economies |
China
Japan
Korea
India
Brazil
Russia |
dschultz@northwestern.edu |
| 56 |
Annisa Lai Lee |
Assistant Professor
The Chinese University of Hong Kong
Hong Kong
CHINA |
Advertising and Health Communication |
USA
China
Hong Kong |
annisalee@cuhk.edu.hk |
| 57 |
Saravudh Anantachart |
Associate Professor
Chulalongkorn University
Bangkok
THAILAND |
Integrated marketing communications; Brand equity |
Thailand
South Korea
USA |
saravaudh.a@chula.ac.th |
| 58 |
Carolyn A. Lin |
Professor
University of Connecticut
Storrs
USA |
Cultural Factors. Advertising and Media Strategies. Consumer Cognitions, Motivations, and Intentions. Consumer Choice Behaviors |
USA, Canada, and Mexico
China, Japan, and Korea
Australia and New Zealand
Germany, England, the Netherlands, and Russia |
carolyn.lin@uconn.edu |
| 59 |
Robert R. Basow |
Associate Professor
University of Kansas
Lawrence, KS
USA |
Marketing and advertising in developing economies |
China
Central Asia: Kyrgyszstan
Eastern Europe: Croatia, Albania |
basow@ku.edu |
| 60 |
Kevin Keenan |
Associate Professor
American University in Cairo
Cairo
EGYPT |
Advertising, Public Relations, Content Effects |
|
keenan@aucegypt@edu |
| 61 |
Glen T. Cameron |
Maxine Wilson Gregory Chair in Journalism Research
Missouri School of Journalism
Columbia
USA |
Studies of public relations and news production, information processing of news and commercials, and print media advertising, leads the Health Communication Research Center with interdisciplinary team of researchers to better undertstand the critical role of mass communication, particularly public relations, in health care. |
Korea
China
South Africa
Singapore
Europe |
camerong@missouri.edu |
| 62 |
Assaf Avni |
Instructor / Ph.D. Candidate
California State University, Fullerton / University of Texas at Austin
Fullerton, CA
USA |
Creativity, Innovation, Teams, Management |
Israel |
assaf.avni@gmail.com |
| 63 |
Wei-Na Lee |
Professor
The Univ. of Texas at Austin
Austin, Texas
USA |
Cross-cultural consumer behavior
Multicultural marketing communication |
Any country(ies): depending on research focus |
weina@mail.utexas.edu |
| 64 |
Hongwei "Chris" Yang, Ph.D. |
Assistant Professor
Appalachian State University
Boone
USA |
New Media Advertising (Internet, Cell phones, Social Media etc.), International consumer marketing & branding, Advertising regulation, Media Planning |
USA
China
Japan
India |
yangh@appstate.edu |
| 65 |
Kattia Pierre M. |
MSc.
Universidad de Costa Rica
San José
COSTA RICA |
Consumer behavior, marketing to youth, cultural studies |
USA
Brazil
China
Italy
France |
kattia.pierre@ucr.ac.cr |
| 66 |
Leanne Pupchek |
Queens University of Charlotte
Charlotte, NC
USA |
Cultural studies, visual communication, persuasion, national identity |
Canada
Ukraine
Russia
Poland
France |
pupchekl@queens.edu |
| 67 |
Teck-hua Ngu |
Assoc. Prof
UNIVERSITI TEKNOLOGI MARA
SHAH ALAM
MALAYSIA |
Public health ad campaigns: effects. Content analysis of ads. |
Malaysia
China |
VICTORNGU@YAHOO.COM |
| 68 |
Chingching Chang |
Professor
National Chengchi University
Taipei
TAIWAN |
advertising effects, consumer behaviors, information processing |
USA
Japan
China
S. Korea
England |
shenc@nccu.edu.tw |
| 69 |
Ying Kong |
Assistant Professor
Towson University
Towson
USA |
international communication, health communication, message framing, information processing |
USA
China |
ykong@towson.edu |
| 70 |
Yung-I Liu |
Assistant Professor
Cleveland State University
Cleveland
USA |
ethnic and cultural differences in advertising |
USA
China
Taiwan
Hong Kong
other countries in Asia |
y.liu74@csuohio.edu |
| 71 |
Michael McBride |
Distinguished Professor Emeritus
Texas Staet University
San Marcos
USA |
International Advertising. Destination Branding |
Bulgaria
Moldova
South Korea |
nesdravy2@yahoo.com |
| 72 |
Dohyun Ahn |
Ph.D. Candidate
University of Alabama
Tuscaloosa
USA |
Entertainment, Persuasion, Emotion, Self, Motivation, Evolution |
USA
Korea
China
Japan
Vietnam |
dohyun.ahn@ua.edu |
| 73 |
Hemant Patwardhan |
Assistant Professor, Marketing
Winthrop University
Rock Hill, SC
USA |
Brand strategy, brand loyalty, product placements, advertising, account planning |
USA
Brazil
China
India
Russia |
patwardhanh@winthrop.edu |
| 74 |
Jung-Sook Lee |
Associate Professor
Towson University
Towson
USA |
Advertising and health. Social determinants of health. Affect and cognitive organization. |
USA
South Korea
China |
jslee@towson.edu |
| 75 |
Matthes |
PhD, Assistant Professor
University of Zurich
Zurich
SWITZERLAND |
hybrid forms of advertising, product placements, advertising effects |
USA
UK
China
Japan
Canada |
j.matthes@ipmz.uzh.ch |
| 76 |
Billy I. Ross |
Distinguished Professor
Louisiana State University
Lubbock, TX
USA |
International Advertising Education Jef Richards, Univesrity of Texas (jef@mail.utexas.edu) and I are working on a book about advertising education around the globe. Presently we have professors in 39 different countries who we are working with. We are still looking for others from countries that we have not heard from. You may contact either of us. |
Mexico
Switzerland
many South American and African countries |
billy.i.ross@att.net |
| 77 |
Jyotika Ramaprasad |
Professor
University of Miami
Coral Gables
USA |
International social change using social marketing, behavior change communication, and participatory principles; health communication; international advertising; intercultural communication |
South Asia (India, Pakistan, Sri Lanka, Nepal, Bangladesh)
East Africa (Ethiopia, Tanzania, Uganda, Kenya) |
jyotika@miami.edu |
| 78 |
Kasey Windels |
Assistant Professor of Advertising
DePaul University
Chicago, IL
USA |
creativity in the ad agency, gender in the ad agency, organizational crativity, environmental determinants of creativity |
USA
UK |
kwindels@depaul.edu |
| 79 |
Ignatius Fosu |
Assistant Professor
University of Arkansas
Fayetteville, Arkansas
USA |
Creative strategy, Country of origin effects |
Ghana
Nigeria
China |
ifosu@uark.edu |
| 80 |
Doyle Yoon |
Associate Professor
University of Oklahoma
Norman
USA |
Cross-cultural differences in Web contents. Cross-cultural differences in CRM |
South Korea
China
Japan
Several European countries |
dyoon@ou.edu |
| 81 |
Christine Wright-Isak |
Assistant Professor of Marketing
Florida Gulf Coast University
Fort Myers, Florida
USA |
Advertising as a profession, integrated brand communications, ad effectiveness, naturally occurring symbols and their utility in message conveyance |
France
Canada
UK
Belgium
South Korea |
cwright@fgcu.edu |
| 82 |
Seoumi Youn |
Associate Professor
Emerson College
Boston
USA |
Interactive Advertising. Teens and Online Privace. Consumer Segmentation |
South Korea
Japan
Germany |
seoumi_han_youn@emerson.edu |
| 83 |
Lawrence Soley |
Colnik Professor of Communication
Marquette University
Milwaukee, WI
USA |
Visual communication; projective techniques |
Eastern Europe
|
lawrence.soley@marquette.edu |
| 84 |
Keidi Hennink-Kaminski |
Assistant Professor
University of North Carolina at Chapel Hill
Chapel Hill
USA |
Social marketing, health communication, social media |
USA
Great Britain
Australia
Mexico |
h2kamins@unc.edu |
| 85 |
Enrique P. Becerra |
Assistant Professor
Texas State University
San Marcos
USA |
Influence of culture and/or ethnicity on the effects of advertising - emotions, perceptions of the ad, etc. |
Mexico
India
Colombia
Spain
Italy |
eb25@txstate.edu |
| 86 |
Gordon E. Miracle |
Professor Emeritus
Michigan State University
East Lansing
USA |
Experimentation to determine relationships between: (1) self-construals (independent self), (2) web sites (informative/socially interactive/entertaining), and A(ad), A(brand), A(web site), PI. |
Japan
Korea
Italy
USA |
miracle@msu.edu |
| 87 |
Gerard J. Tellis |
Professor and Neely Chair of American Enterprise
Marshall School of Business, University of Southern California
Los Angeles, CA
USA |
Advertising Effectiveness. Advertising Elasticity. |
USA
UK
India
China
Germany |
tellis@usc.edu |
| 88 |
Jing Zhang |
Assistant Professor
California State University, Sacramento
Sacramento
USA |
Advertising, Consumer Behavior, Culture and Persuasion, and Chinese X-Generation Consumers. |
China
India
Brazil
Israel
Northern European countries |
zhang@csus.edu |
| 89 |
Carrie La Ferle |
Professor
Temerlin Advertising Institute
Southern Methodist University
Dallas, TX
USA |
How culture impacts advertising practices; responses to advertising; and consumer behavior. |
Japan
S. Korea
China
India
Singapore |
laferle@smu.edu |
| 90 |
Abhijit Roy |
Associate Professor of Marketing
University of Scranton
Scranton
USA |
Culture and advertising, Emotions, Sustainability, Content Analysis, Ethnic Advertising |
India
USA
China
Other Emerging Markets |
roya2@scranton.edu |
| 91 |
Dr. John B. Ford |
Professor of Marketing
Old Dominion University
Norfolk, Virginia
USA |
Sex Role Portrayals in Advertising, Negative Affect, Cross-Cultural Advertising, Content Analysis in Advertising |
USA
UK
Australia/New Zealand
Japan
China |
jbford@odu.edu |
| 92 |
Dr. Leonard N. Reid |
Professor of Advertising
University of Georgia
Athens, GA 30602
USA |
advertising content and effects; management practices; creativity; health communication; controversial products, including pharmaceuticals |
USA
England
Korea |
inreid@uga.edu |
| 93 |
Eric Karson |
Assoc Prof
Villanova University
Villanova
USA |
Interactive/Direct Marketing, data-based and analytical marketing and advertising decision making |
USA |
eric.karson@villanova.edu |
| 94 |
Sukki Yoon |
Assistant Professor
Bryant University
Smithfield, RI
USA |
consumer behavior using experimental approach |
Korea
China
India
Japan
European Countries |
syoon@bryant.edu |
| 95 |
Michael Hanley |
Assistant Professor
Ball Staet University
Muncie
USA |
Mobile advertising and marketing; mobile device research; smartphone research |
USA |
mahanley@bsu.edu |
| 96 |
Gerard Prendergast |
Professor
Hong Kong Baptist University
Kowloon Tong
HONG KONG |
Public policy and ethical issues in marketing communication |
China |
gerard.p.prendergast@gmail.com |
| 97 |
Morikazu Hirose |
Associate Professor
Tokyo Fuji University
Tokyo
JAPAN |
mobile advertising, corporate communication, marketing communications |
USA
Spain
Korea
Italy
Germany |
morikazu.187@mba.nifty.ne.jp |
| 98 |
Lynda Maddox |
Professor of Marketing and Advertising
George Washington University
Washington, DC
USA |
Web advertising/marketing/buying behavior internationally |
China
Thailand
Korea
Scandinavian countries
Open to others |
maddox@gwu.edu |
| 99 |
Philip J. Kitchen |
Professor of Strategic Marketing
Hull University Business School
Hull
UK |
advertising trends (national/international/global), integrated marketing communications, promotion, promotional management |
UK
USA/Canada
Pacific Rim
European Union |
p.j.kitchen@hull.ac.uk |
| 100 |
Rossella Gambetti |
Catholic University of the Sacred Heart
Milan
ITALY |
- consumer brand engagement and stakeholder engagement - effectiveness of innovative brand communication tools (e.g. ambient communication, urban guerrilla) - qualitative research methods (grounded theory, ethnographic observation, discourse analysis, conversation analysis) - the role and the effectiveness of communication in corporate reputation management |
USA
Europe (France, Germany, UK, Spain, Sweden, Denmark)
Asia-Pacific (Japan, China, India, Korea, Australia, New Zealand)
South Africa |
rossella.gambetti@unicatt.it |
| 101 |
Marieke de Mooij |
Dr.
Cross Cultural Consultancy
Burgh-Haamstede
NETHERLANDS |
Culture and communication, branding, advertising, consumer behavior |
World |
mdemooij@zeelandnet.nl |
| 102 |
Peter Neijens |
Prof. Dr.
University of Amsterdam
Amsterdam
NETHERLANDS
|
media, product placement, sponsoring |
|
Graduateschoolofcommunication
@uva.nl |
| 103 |
Yongjun Sung |
Dr.
The University of Texas
Austin
USA |
Brand personality, consumer-brand relationship, brand commitment and attachment, brand placement |
USA
Korea
China |
yjsung@mail.utexas.edu |
| 104 |
Dr. Rita Vyas-Nagarkar |
Director
Fictional-Reality Communication
Hong Kong
CHINA |
Cross cultural issues in advertising, Genre of advertising, Content analysis |
India
China
USA |
rvnagar@ild-asia.com |
| 105 |
Dr. Manaswini Acharya |
Associate Professor, Communications
Mudra Institute of Communications
Ahmedabad
Ahmedabad
INDIA |
Brand Communications, Health Communications, Semiotics, Media and Communications, Social Communications |
USA
UK
France
Denmark
Malaysia |
manasini@mica.ac.in |
| 106 |
Vladimir Zabavskiy |
Art Director / Graphic Designer
Independent researcher
Fairfax, VA
USA |
Global advertising campaigns on local markets. International communication and cooperation. Developing of Advertising industry in Eastern Europe. |
USA
Russia
Ukraine
Belarus |
vzabavsky@yahoo.com |
| 107 |
Sunny Tsai |
Assistant Professor
University of Miami
Miami, FL
USA |
international advertising, acculturation, minority, popular culture, gender and sexuality studies |
Taiwan
China
Japan
USA
S. Korean |
wanhsiu@gmail.com |
| 108 |
Ravi Jillapalli |
Assistant Professor
Texas State University
San Marcos
USA |
Consumer behavior, marketing strategy, branding, ecommerce, globalization |
Asian countries
European
South Americas |
ravi.jillapalli@txstate.edu |
| 109 |
Hye-Jin Paek |
Associate Professor
Michigan State University
East Lansing
USA |
Global health; cultural values and norms; antismoking campaign; child obesity; food advertising; public service announcements |
South Korea
China
Japan
England
Germany |
paekh@msu.edu |
| 110 |
Jodi Lisa Ondrusek |
University of Texas
USA |
• Client and Agency Relationships • Social Identity and Social Networks • Theory and Practice: Academia versus Industry • Visual Imagery in Advertising • Brand Management |
England
Australia |
jodi@jodilisa.com |
| 111 |
J. Scott Armstrong |
Professor of Marketing
The Wharton School, U. of PA
Phila, PA
USA |
advertising, persuasion |
all |
armstron@wharton.upenn.edu |
| 112 |
Steven Bellman |
Associate Professor
Murdoch University
Perth
AUSTRALIA |
Interactive advertising. Mobile advertising. |
USA
Australia
UK
Japan
China |
S. Bellman@Murdoch.edu.au |
| 113 |
Dr. Anna McAlister |
Postdoctoral Research Fellow
UQ Business School, University of Queensland
St. Lucia, QLD
AUSTRALIA |
child development, persuasion knowledge, consumer socialization, nutrition, public policy |
Australia
New Zealand
USA
other |
a.mcalister@business.uq.edu.au |
| 114 |
Hye Jin Yoon |
Ph.D. Candidate
University of Georgia
Athens
USA |
Humor advertising, incongruity advertising, social implications of advertising, environmental communication, public service announcements |
South Korea
USA
Japan
Europe |
hjyoon@uga.edu |
| 115 |
Russ Laczniak |
Professor & Heggen Faculty Fellow
Iowa State University
Ames/Iowa
USA |
Ad processing; Advertising to children |
USA
Belgium |
laczniak@iastate.edu |
| 116 |
Marc Weinberger |
Professor of Marketing
University of Massachusetts
Amherst
USA |
Marketing communication and branding, Advertising message effects, Humor in advertising, the impact of negative publicity on companies |
UK
Scandinavian countries
France |
|
| 117 |
Ibuki, Yusuke |
Associate Professor
Kyoto Sangyo Univ.
Kyoto
JAPAN |
Strategy, Organizaitonal Design, and Organizational Behavior of Advertising Agencies |
Japan
USA
England (or UK)
France
Canada |
ibuki@cc.kyoto-su.ac.jp |
| 118 |
Kenneth C. C. Yang |
Associate Professor
The University of Texas
El Paso
USA |
International Advertising (Asia), New Media and Advertising |
Taiwan
China
Singapore
USA
Mexico |
cyang@utep.edu |
| 119 |
Jorge Villegas |
Assistant Professor of Business Adminsitration
University of Illinois at Springfield
Springfield, IL
USA |
Affective and cognitive processes
Creativity |
Latin America (Mexico, Columbia, Brazil)
Korea |
jvill2@uis.edu |
| 120 |
Charles R. Taylor |
John A. Murphy Professor of Marketing
Villanova University
Villanova, PA
USA |
International advertising strategy and executions; regulatory issues in global advertising; global branding; standardization effectiveness |
Japan
European Union (as a whole and individually)
Korea
China
Mexico |
raymond.taylor@villanova.edu |
| 121 |
Ng Chee Huat |
Mr.
National University of Malaysia
Bangi
MALAYSIA |
Advertising and globalization, digital media |
Malaysia
Brunei
Vietnam |
cheehuat_jcny@yahoo.com |
| 122 |
Michelle R. Nelson |
Associate Professor
UIUC, Department of Advertising
Urbana
USA |
cross-cultural values - content, advertising response; globalization and product placement/advertising |
India
"Region": Scandinavia |
nelsonmr@illinois.edu |
| 123 |
Brad Love |
Assistant Professor
University of Texas
Austin, TX
USA |
health communication, pharmaceutical advertising, health literacy |
open |
lovebrad@mail.utexas.edu |
| 124 |
Yuliya Lutchyn |
Doctoral Candidate
SJMC, Univ of Minnesota
USA |
1. Psychological distance (particularly temporal framing) in health information 2. Habitual consumer behaviors |
Russia
Ukraine |
lutch002@umn.edu |
| 125 |
Jun Imada |
Deputy Manager
Nikkei BP
Tokyo
JAPAN |
Media Engagement and Source Effect |
China
Taiwan
USA
Russia |
imada@nikkeibp.co.jp |
| 126 |
Kyongseok Kim |
Ph.D. Student
University of Georgia
Athens
USA |
Different views regarding universal issues, such as public health and political issues |
South Korea
USA |
kimks81@uga.edu |
| 127 |
Xiaodong Kuang |
Central Washington University
Ellensburg
USA |
Intercultural communication, health communication, strategic communication |
China
Japan
Korea
Singapore
Thailand |
kuangx@cwu.edu |
| 128 |
Frauke Hachtmann |
Associate Professor
University of Nebraska-Lincoln
USA |
Value differences; generational differences; impact of advertising on economy and society; qualitative inquiry |
Germany
Japan
Kosovo
Ethiopia |
fhachtmann1@unl.edu |
| 129 |
Ali Kanso |
Professor
The University of Texas at San Antonio
USA |
International advertising strategies and approaches. Media and agency selection decisions. Creative advertising appeals. |
Europe
Middle East
Asia |
ali.kanso@utsa.edu |
| 130 |
Yutaka Mizuno |
Professor
Kanasi University
Osaka
JAPAN |
advertising ethics |
USA
Japan |
mizuno@kansai-u.ac.jp |
| 131 |
Kara Chan |
Professor
Hong Kong Baptist University
Hong Kong SAR
CHINA |
advertising and children; gender portrayal in media; advertising execution |
China
USA
Korea
European countries |
karachan@hkbu.edu.hk |
| 132 |
Shu-Chuan (Kelly) Chu |
Assistant Professor
The University of Wisconsin at Whitewater
Whitewater
USA |
electronic word-of-mouth, social networking sites, cross-cultural research, and online brand communities |
China
Taiwan
Hong Kong
Korea
Japan |
chus@uww.edu |
| 133 |
Harsha Gangadharbatla |
Assistant Professor
University of Oregon
Eugene
USA |
Globalization, International Advertising, and emerging media in developing countries |
India |
harsha@uoregon.edu |
| 134 |
Padmini Patwardhan |
Associate Professor
Winthrop University
Rock Hill
USA |
International Advertising, International PR, Industry Issues |
India
China
USA |
patwardhanp@winthrop.edu |
| 135 |
R. Dale Wilson |
Professor of Marketing
Michigan State University
East Lansing, MI
USA |
Advertising Effectiveness Research, Advertising ROI, Search Engine Marketing and Advertising |
All countries in North America, Europe, and South America |
wilsonrr@msu.edu |
| 136 |
Robert L. Steiner |
Washington, D.C. |
|
USA
UK, Japan
E.U.
Mexico, Brazil
Australia |
rls.cjs@erols.com |
| 137 |
Sara Kamal |
Professor of Marketing Communications
American University in Dubai
DUBAI |
|
USA, UAE |
sarakamal@gmail.com |
| 138 |
Neal M. Burns |
Professor
University of Texas at Austin
Austin, TX
USA |
Nation Brand Perception, Alternative media, consumer generated media |
China
Italy
South Korea |
nburns@mail.utexas.edu |
| 139 |
Michael McBride |
Distinguished Professor Emeritus
Texas State University
San Marcos
USA |
International Advertising, Destination branding |
Korea
China
Bulgaria
Moldova
Russia |
mm29@txstate.edu |
