Best Conference Paper   

This recognition was instituted in 2005. Paper reviewers recommend manuscripts for the award. The top four or five papers are reviewed by a committee of five (the two immediate past vice-presidents and three research committee members). Authors are honored with a plaque during the annual AAA conference.

2016

Nathan Evans, Dooyeon Park, "“The Effects of Format, Topic Knowledge, and Experience on Advertising and Brand Recognition for Paid Search Advertising"


2015

Tae Hyun Baek, Chan Y. Yoo, & Sukki Yoon,  "The Impact of Augmented Reality on Self- Branded Connections and Purchase Intentions"


2014

Tilottama Ghosh Chowdhury, Camelia Micu, Srinivasan Ratneshwar, & Eunjin Kim, "Differential Effectiveness of Promotion vs. Prevention Messages in Acquisition vs. Forfeiture Decision Tasks"

 

2013

Kasey Windels and Mark Stuhlfaut, "Confined Creativity: The Influence of Creative Code Intensity on Risk Taking in Advertising Agencies"

 

2012

Cong Li, Wan-Hsiu Sunny Tsai, Gonzalo Soruco, “Perceived 'Hispanicness' Versus Perceived 'Americanness': A Study of Brand Ethnicity”

 

2011

Lu Zheng and Joe Phelps, “Revising the Transportation-Imagery Model and Expanding Understanding of Persuasion via Narrative Ad”   

 

2010

Tae Hyun Baek and Lijiang Shen, " The Effects of Message Framing and Counterfactual Thinking in Anti-Binge Drinking PSAs" 

 

2009

Anna McAlister and T. Bettina Cornwell, "Preschool Children's Persuasion Knowledge: The Contribution of Theory of Mind and Siblings"

 

2008

Scott Dunn and Janas Sinclair, “The Effect of Narratives on Perceptions of Parasocial Relation and Candidate Trust in Political Ads”

 

2007

Hyung-Seok Lee and Chang-Hoan Cho, “Sporting Event Personality: Scale Development and Sponsorship Implications”

 

2006

Joo-Young Kim, Jon D. Morris, and Joffre Swait, “The Six-Construct Model of True Brand Loyalty"

 

2005

Ki-Young Lee and Hairong Li, “Alternative Measures of the Effectiveness of 3-D Advertising”

Powered by Wild Apricot Membership Software