Journal of Advertising Best Article Award

The Journal of Advertising Best Article Award was instituted in 1988 to honor the best article published each year. The Chair of the AAA Publications Committee tabulates nominations from Journal reviewers and prepares a list which is then voted on by Publications Committee members. Authors are honored with a $500 check and a plaque during the annual AAA Conference.

 

2015

Susanne Schmidt and Martin Eisend (2015), “Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising,” 44 (4), 415-428.


2014

Kathryn A. LaTour, Michael S. LaTour, & Charles Brainerd, "Fuzzy Trace Theory and “Smart” False Memories: Implications for Advertising"


2013 
Judith Anne Folse, Scot Burton and Richard Netemeyer, "Defending Brands: Effects of Alignment of Spokescharacter Personality Traits and Corporate Transgressions on Brand Trust and Attitudes," 42(4), 331-342.

2012 

Guillaume D. Johnson and Sonya A. Grier, "What about the Intended Consequences?: Examining the Effects of Race-Stereotyped Portrayals on Advertising Effectiveness," 41(3), 91-106.


2011

Duff, B. R. L., & Faber, R. J. (2011). "Missing the mark: Advertising avoidance and distractor devaluation". Journal of Advertising, 40(2), 51-62.

 

2010

Shintaro Okazaki, Barbara Mueller, and Charles R. Taylor, “Measuring Soft-Sell Versus Hard-Sell Advertising Appeals,” 39 (2) 5-20.   

 

2009

Hyeonjin Soh, Leonard N. Reid and Karen Whitehill King, "Measuring Trust in Advertising: Development and Validation of the ADTRUST Scale," 38(2) 83-103.

 

2008

Michael L Capella, Charles R. Taylor, and Cynthia Webster, “The Effect of Cigarette Advertising Bans on Consumption: A Meta-Analysis,” 37(2), 7-18.


2007 

Stephen J. Grove, Les Carlson, and Michael J. Dorsch, “Comparing the Application of Integrated Marketing Communication (IMC) in Magazine Ads Across Product Type and Time,” 36(1), 37-54. 

 

2006 

James H. Leigh, George M. Zinkhan, and Vanitha Swaminathan, “Dimensional Relationships of Recall and Recognition Measures with Selected Cognitive and Affective Aspects of Print Ads,” 35(1), 105-122.


2005

Edward F. McQuarrie and Barbara J. Phillips, "Indirect Persuasion in Advertising: How Consumers Process Metaphors Presented in Pictures and Words," 34(2), 7-20. 


2004 

Minette E. Drumwright and Patrick E. Murphy, "How Advertising Practitioners View Ethics," 33(2), 7-24. 


2003   

Julie Ruth and Bernard L. Simonin, "Brought to You by Brand A and Brand B," 32(3), 19-30. 


2002 

Barbara J. Phillips and Edward F. McQuarrie, "The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements, 1954-1999," 31(4), 1-13. 

 

Marla Royne Stafford, Tomas F. Stafford, and Ellen Day, "A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions," 31(2), 17-36. 


2001 

Joyce M. Wolburg, "The 'Risky Business' of Binge Drinking Among College Student: Using Risk Models for PSAs and Anti-Drinking Campaigns," 30(4), 23-39. 


1999 

Ruth Anne Weaver Lariscy and Spencer F. Tinkham, "The Sleeper Effect and Negative Political Advertising," 28(4), 13-30. 


1998 

Brian D. Till and Terence A. Shimp, "Endorsers in Advertising: The Case of Negative Celebrity Information," 27(1), 67-82. 


1997 

Amna Kirmani, "Advertising Repetition As A Signal Of Quality: If It's Advertised So Much, Something Must Be Wrong," 26(3), 67-82. 


1996 

Avery M. Abernethy and George R. Franke, "The Information Content of Advertising: A Meta-Analysis 25(2), 1-17. 

Cele Otnes and Linda M. Scott, "Something Old, Something New: Exploring the Interaction between Ritual and Advertising," 25(1), 33-50.


1995 

Dean M. Krugman, Glen T. Cameron and Candance McKearney White, "Visual Attention to Programming and Commercials: The Use of In-home Observations," 24(1), 1-12. 


1994 

Barbara B. Stern, "A Revised Communication Model for Advertising: Multiple Dimensions of the Source, the Message, and the Recipient," 23(2), 5-15. 


1993 

Teresa J. Domzal and Jerome B. Kernan, "Mirror, Mirror: Some Postmodern Reflections on Global Advertising," 22(4), 1-20. 

 

Patricia A. Stout and Roland T. Rust, "Emotional Feelings and Evaluative Dimensions of Advertising: Are They Related?" 22(1), 61-71. 


1992 

Lawrence C. Soley and Robert L. Craig, "Advertising Pressures on Newspapers: A Survey," 21(4), 1-10. 


1991 

Darrel D. Muehling, Russell N. Laczniak, and Jeffrey J. Stoltman, "The Moderating Effects of Ad Message Involvement: A Reassessment," 20(2), 29-38. 


1990 

Peggy J. Kreshel, "John B. Watson at J. Walter Thompson: The Legitimation of 'Science' in Marketing," 19(2), 49-59. 


1989 

David W. Stewart and Scott Koslow, "Executional Factors and Advertising Effectiveness: A Replication," 18(3), 21-32. 


1988 

Roberto Friedmann and Mary R. Zimmer, "The Role of Psychological Meaning in Advertising," 17(1), 31-40. 



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