Best Student Papers


2016

Consumers’ Multiscreening Viewing Behavior, Reporting, and Effects: An Eye-Tracking Study 

Claire M. Segijn, University of Amsterdam


2015

Multitasking with Second Screen Media: The Persuasive Effects and Underlying Mechanisms of Multiscreening 

Claire M. Segijn, University of Amsterdam


2014
Effects of Ironic Advertising on Consumers’ Attention, Involvement and Attitude 
 
Taemin Kim, University of Minnesota-Twin Cities
Okhyun Kim, University of Minnesota-Twin Cities

2013

The Effect of Arousal Level and Image Presentation on Ad Element Recall
Okhyun Kim, University of Minnesota-Twin Cities
Hyejin Kim, University of Minnesota-Twin Cities 

2012
The Influence of Sender Trust and Advertiser Trust on Multi- Stage Effects of Viral Advertising
Soyoen Cho, University of Minnesota 
Jisu Huh, University of Minnesota 
Ron Faber, University of Minnesota 

2011
Advertisement Placement in TV Programs: Different Roles of ELM and Mood Protection Mechanism
Mayank Jyotsna Soni, Indian Institute of Management Ahmedabad, India
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