Journal of Interactive Advertising

The Journal of Interactive Advertising was founded in late 1999 and was originally published by the Department of Advertising, Public Relations & Retailing at Michigan State University and by the Department of Advertising at The University of Texas at Austin. The AAA assumed the  publishing respsonsibilites in 2008.  

 

2015

Saleem Alhabash, Anna R. McAlister, Chen Lou and Amy Hagerstom (2015)

“From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions”


2014

Nathaniel J. Evans, "Pinpointing Persuasion in Children's Advergames: Exploring the Relationship among Parents' Internet Mediation, Marketplace Knowledge, Attitudes, and the Support for Regulation"

 

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