| Bio/note: | Terry Daugherty is an Assistant Professor in the Department of Advertising and Co-Director of the Media Research Lab at The University of Texas at Austin. Ph.D., Michigan State University (Mass Media and Advertising); Post-Doctoral Fellow, Vanderbilt University (Marketing); M.A., University of Alabama (Advertising and Marketing); and B.A., Western Kentucky University (Advertising and Marketing).
His research focuses on understanding consumer psychology by investigating strategic, social, and technological issues involving the mass media with work appearing in the Journal of Advertising, Journal of Computer-Mediated Communication, Journal of Consumer Psychology, Journal of Interactive Advertising, Journal of Interactive Marketing, and the International Journal of Internet Marketing and Advertising, among numerous other scholarly publications. |